OLX in­tro­duces new ad­ver­tis­ing tool for SMEs

The Pak Banker - - FRONT PAGE - LA­HORE -APP

OLX, Pak­istan's num­ber one mar­ket­place, has in­tro­duced an ad­ver­tis­ing tool to help small and medium busi­nesses in Pak­istan to pro­fi­ciently plan and ex­e­cute their on­line mar­ket­ing cam­paigns.

This new tool named as 'Self-Serve', will al­low small and medium busi­nesses to pro­mote their prod­ucts and ser­vices to al­most 950,000 daily ac­tive users vis­it­ing the OLX plat­form, which ac­cu­mu­lates to over 12 mil­lion users in a month. Reach­ing out to such a huge au­di­ence in the most ef­fi­cient and cost­ef­fec­tive way can en­able these busi­nesses to mul­ti­fold their rev­enues by gen­er­at­ing new cus­tomer leads.

The OLX Self-Serve tool lets SME advertiser­s flex­i­bly de­sign cus­tom­ized cam­paigns fo­cused on achiev­ing spe­cific ob­jec­tives. Be­sides, it also en­ables the advertiser­s to op­ti­mally plan their cam­paigns and tune their ef­fi­ciency by us­ing fil­ters such as au­di­ence tar­get­ing, bud­get range and cam­paign du­ra­tion, in a few sim­ple steps. The OLX mar­ket­place cur­rently has 14 di­verse clas­si­fied cat­e­gories, rang­ing from mo­bile phones and elec­tron­ics to cars, prop­erty, home ap­pli­ances, fash­ion etc. This helps advertiser­s tar­get their on­line cam­paigns towards the most rel­e­vant cat­e­gory as per au­di­ence in­ter­est.

While speak­ing about this plat­form, Farhan Khan, Coun­try Head Sales at OLX Pak­istan said, "OLX SelfServe plat­form has been de­signed to as­sist small and medium scale busi­nesses pro­mote their prod­ucts and ser­vices to a large set of au­di­ence with­out has­sle. Through this plat­form, SMEs will be able to tar­get the right au­di­ence, gen­er­ate leads and ex­pand their busi­ness.

With the in­creas­ing pen­e­tra­tion of smart­phones, tablets and af­ford­able mo­bile data pack­ages, on­line ad­ver­tis­ing is wit­ness­ing a no­tice­able boom. There­fore, mar­ket lead­ers such as OLX are con­stantly fo­cus­ing to in­tro­duce new and in­no­va­tive plat­forms, such as the Self-Serve tool, to fa­cil­i­tate SMEs in the most ef­fec­tive way pos­si­ble. Advertiser­s can visit olx­ad­ver­tis­ing.com.pk to plan and im­ple­ment their on­line mar­ket­ing cam­paigns.

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