Fe­male em­pow­er­ment

myth or re­al­ity?

Middle East Business (English) - - FRONT PAGE - About HOPSCOTCH:

New re­search re­veals women’s thoughts on em­pow­er­ment and gen­der equal­ity in the UAE.

Ac­cord­ing to a new sur­vey car­ried out by Pro­fes­sional Women’s Com­mu­nity, Hopscotch, 6 out of 10 women be­lieve the UAE still has work to do toachieve gen­der equal­ity. The sur­vey was re­leased to un­der­stand the views of women and the ways in which they feel em­pow­er­ment and gen­der equal­ity could be im­proved in the UAE. The re­sults con­cluded that women be­lieve Flex­i­bil­ity (79%), Ma­ter­nity Leave ( 49%) and Men­tor­ship & Train­ing (46%) are some of the ways in which sup­port could be im­proved. Hopscotch was set up by He­len McGuire in April 2016 to source flex­i­ble work and free train­ing for pro­fes­sional women in this re­gion. McGuire has this to say about the cur­rent sit­u­a­tion, “We work closely with busi­nesses, not for profit groups and our fe­male can­di­dates to help change the game for women in this re­gion. It’s re­as­sur­ing to also learn from the sur­vey that 7 out of 10 women feel more con­fi­dent about find­ing the right role for them since our launch, but there is clearly still so much work to be done with em­ploy­ers here.’ In a fur­ther com­mit­ment to the cause, Hopscotch re­cently an­nounced its free Women’s Em­pow­er­ment Con­fer­ence held with Ca­reers UAE at Dubai World Trade Cen­tre on April 10th for 150 women to cel­e­brate the com­pany’s first an­niver­sary. McGuire adds; “We have strate­gi­cally part­nered with Ca­reers UAE and or­gan­i­sa­tions like Pep­siCo, Mastercard, Nes­tle, good Mag­a­zine and Naseba to make this large scale knowl­edge and net­work­ing event hap­pen. We know that these busi­nesses are on the side of women’s em­pow­er­ment and sup­port our cause”, states McGuire. “Women tell us time and again that they want ac­cess to use­ful meet & greet events with em­ploy­ers and the sur­vey it­self re­vealed that two- thirds be­lieve women should em­power other women. This is our eighth free train­ing event, and our big­gest to date, de­signed to con­nect and in­crease ex­po­sure all round.’ Hav­ing launched in April 2016, Hopscotch was set up not only to help pro­fes­sional women find work that would fit around other com­mit­ments, but to sup­port women on that jour­ney. Their ini­tial sta­tis­tics re­vealed that 76% would go back to work if flex­i­ble op­tions were avail­able and since launch the plat­form has seen huge suc­cess. Thou­sands of women and busi­nesses from across the board sign­ing up through their site, www. hopscotch.ae, and hun­dreds have reg­is­tered for their free events. For more in­for­ma­tion on Hopscotch and the Con­fer­ence, please visit http://www.hopscotch.ae/events All sta­tis­tics taken from Hopscotch Em­pow­er­ment Sur­vey in March 2017 (520 work­ing and non-work­ing women in the UAE) Hopscotch is the first sup­port plat­form in the MENA re­gion to launch an of­fer­ing purely for fe­male pro­fes­sion­als look­ing for flex­i­ble work­ing. Launched in 2016, the com­pany is spear­headed by hus­band and wife team He­len and Justin McGuire. A di­vi­sion of the MCG Group, the com­pany was launched in April 2016 and of­fers non-per­ma­nent and flex­i­ble work­ing op­tions, cater­ing to pro­fes­sional women and for­ward think­ing busi­ness. It also sup­ports and en­cour­ages women back into the work­place by of­fer­ing ex­clu­sive skills work­shops and ses­sions to reg­is­tered tal­ent.

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