Agritech­nica Asia to bol­ster mech­a­niza­tion in the re­gion

Agriculture - - Contents -

THE ASIA EDI­TION of Agritech­nica, the world’s largest trade fair for agri­cul­tural ma­chin­ery and equip­ment in Ger­many, will be launched on March 15-17, 2017, at the Bangkok In­ter­na­tional Trade and Exhibition Cen­ter (BITEC), Thai­land. The first edi­tion of Agritech­nica Asia will be in con­junc­tion with VIV Asia, the largest live­stock exhibition in Asia. The co-lo­ca­tion will fur­ther ac­cel­er­ate the in­au­gu­ral edi­tion of Agritech­nica Asia, lever­ag­ing syn­er­gies be­tween an­i­mal and crop pro­duc­tion.

Agritech­nica Asia will fo­cus on agri­cul­tural ma­chin­ery for top pro­duced crops in Asia such as rice, sug­ar­cane, cas­sava, corn, root crops, palm oil, and wheat. It will show­case more than 221 ex­hibitors from Asia and Europe and wel­come 8,000 trade vis­i­tors who are ded­i­cated to find­ing so­lu­tions for the re­gion.

Qual­ity buy­ers, top in­vestors, distrib­u­tors, deal­ers, de­ci­sion mak­ers, and top ex­ec­u­tives from high pro­file com­pa­nies will visit the trade fair. In ad­di­tion to the con­fer­ence pro­gram, tech­nol­ogy pro­fes­sion­als in agri­cul­ture and in­ter­na­tional ex­perts will lead mas­ter classes to share knowl­edge and know-how for farm­ers.

At Agritech­nica Asia, the em­pha­sis will be on agri­cul­tural en­gi­neer­ing so­lu­tions that are both rel­e­vant and im­por­tant to the de­vel­op­ment of agri­cul­ture in the Asian mar­kets. Mech­a­niza­tion through mod­ern ma­chin­ery will in­crease sig­nif­i­cantly in the next decade mainly due to the grow­ing la­bor short­ages, more com­pe­ti­tion and there­fore the need to re­duce pro­duc­tion costs.

“In ad­di­tion to the strong growth cur­rently in in­di­vid­ual South­east Asian coun­tries, this de­vel­op­ing re­gion as a whole will be fur­ther boosted by the ASEAN group­ing by fur­ther re­gional in­te­gra­tion in eco­nomic co­op­er­a­tion, food trade de­vel­op­ment and agri-in­ter­ven­tions for sus­tain­able food pro­duc­tion,” said Dr. Achim Schaffner, DLG’s head of Agri­cul­tural Eco­nomics. DLG is the Ger­man Agri­cul­tural So­ci­ety. Thai­land is con­sid­ered a hub for the ma­chin­ery trade, which is why Bangkok was cho­sen as the venue for Agritech­nica Asia.

Big com­pa­nies are join­ing the launch of Agritech­nica Asia, in­clud­ing Lo­vol of China, which con­sid­ers the event as an ex­cel­lent plat­form for show­cas­ing its brand, prod­ucts, tech­nol­ogy, and ser­vices to cus­tomers around the world.

An­other big sup­porter is Pot­tinger Landtech­nik GmbH, Aus­tria. Heinz Pot­tinger, manag­ing di­rec­tor, said: “We con­sider Asia-Pa­cific as one of our key growth re­gions. The steep rise in dairy con­sump­tion is lead­ing to an up­swing in mech­a­niza­tion of grass­land man­age­ment to which Pot­tinger, as a grass­land spe­cial­ist, can make a valu­able con­tri­bu­tion. We also see a great need for in­vest­ment in arable farm­ing. Pot­tinger has the right so­lu­tions for both small-scale farm­ing struc­tures and large farms.

To en­sure an im­pres­sive launch of Agritech­nica Asia, the or­ga­niz­ers de­cided to of­fer an in­ter­na­tional hosted buyer pro­gram for the top 200 agri­cul­tural de­ci­sion mak­ers in Asia-Pa­cific.

DLG In­ter­na­tional and VNU Ex­hi­bi­tions Asia Pa­cific are jointly un­der­tak­ing the event. For more in­for­ma­tion about Agritech­nica Asia, please con­tact: Ms Marie Ser­vais, project man­ager (M.Ser­vais@DLG-In­ter­na­ or Mr. Akachai Pon­som­boon, project man­ager (akachai.pon@vnuex­hi­bi­tion­sap. com)

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