PH-made brand hailed as World’s No. 1 Rum
FOR the first time, a Philippine-made liquor brand has been ranked the top-selling rum by global spirits think tank Drinks International.
Tanduay has taken over the number one spot from a list of international rum brands that has long been dominated by Bacardi.
"After 30 years in the business, our distinctly Filipino rum is now the world’s number one," declared Lucio "Bong" Tan Jr., president and chief executive officer of Tanduay Distillers, Inc.
"Only a visionary like my father, Dr. Lucio Tan, saw this when he acquired Tanduay from the Elizaldes in 1988. At a time considered very volatile for any business investment in this country, my father held on to the belief that someday this world will know Tanduay."
When Bong Tan took the helm as chief operating officer of the company in 2014, he explored new markets abroad and new market approaches locally to bring Tanduay closer to younger product consumers.
The company likewise backed up its marketing efforts striking a two-year partnership deal with reigning NBA champion Golden State Warriors.
“We are proud to be recognized by the world’s tastemakers and placed at par with international brands. We share these achievements for Tanduay with our Filipino consumers because it is through their constant support for the brand that we have continued to reach new heights over the past 30 years,” Bong Tan added.
In the latest rankings, Bacardi dropped to number two and McDowell’s No.1 Celebration is third.