Isuzu con­tinue to show con­fi­dence in the truck mar­ket

Business World - - BANK­ING & FI­NANCE -

Isuzu Philip­pines Cor­po­ra­tion (IPC) showed con­fi­dence anew in its re­cent ex­hi­bi­tion of its lat­est truck line-up. Held on April 20-23, 2017 at the SMX Con­ven­tion Cen­ter in Pasay City, IPC’s truck dis­play bares its core val­ues of de­pend­abil­ity, dura­bil­ity and re­li­a­bil­ity.

One of the coun­try’s most trusted truck brand, IPC has been a con­sis­tent seg­ment leader spe­cially for its light-duty N-Se­ries trucks which holds the No. 1 po­si­tion for 17 con­sec­u­tive years. In the past two years, how­ever, the trucks and buses seg­ment also saw a sig­nif­i­cant in­crease in de­mand which is par­al­lel to the growth of the econ­omy, which is why IPC’s medium and heavy-duty trucks sales in­creased by around 13% in 2016.

“The key to our suc­cess is not on the sale of our trucks, it’s on the full ser­vice that comes with ev­ery pur­chase. With ev­ery truck pur­chase, we pro­vide prod­uct ori­en­ta­tions, driver’s train­ing and even a pro­fes­sional anal­y­sis on fuel con­sump­tion and ac­tual ve­hi­cle op­er­a­tion” said IPC Pres­i­dent Ha­jime Koso. “A truck is prob­a­bly one of the most val­ued in­vest­ments for a com­pany, which is why aside from pro­vid­ing qual­ity prod­ucts, Isuzu guar­an­tees avail­abil­ity of parts and re­li­able ser­vice” he added.

Lead­ing the 12-truck dis­play line-up were the two (2) units each Isuzu NHR with flexi truck 10 x 10 body and FVM with Frue­haf wing van, which are spe­cially built by IPC’s trusted body builders Ky­oei Ko­gyo Philip­pines Corp. (KPC) and Cen­tro Man­u­fac­tur­ing Cor­po­ra­tion re­spec­tively.

Com­plet­ing the light-duty truck line-up were the Isuzu NHR with iVAN body op­tion, NHR jeep­ney pro­to­type, NPR drop­side, NPR alu­minum van and NQR Garbage Com­pactor. For the medium to heavy-duty seg­ment, IPC dis­played the FVM with crane, CYZ51 dump truck and EXZ51 trac­tor head.

Adding more di­ver­sity to the show, IPC dis­played its lead­ing light-com­mer­cial ve­hi­cles, two (2) units each of the Isuzu mu-X Black Se­ries and Isuzu D-MAX X-Se­ries.

“Ev­ery year we try to make the show even more ex­cit­ing and worth­while for truck buy­ers to visit. The in­tro­duc­tion of the Isuzu NHR with flexi truck 10 x 10 body and FVM with Frue­haf wing van are our lat­est ad­di­tion to the wide ar­ray of body ap­pli­ca­tions which can be done on our trucks. Hope­fully, it will at­tract more cus­tomers to buy these mod­els thru this dis­play” Koso added.

Along with the ve­hi­cle dis­play, dif­fer­ent body builders were on-site so that cus­tomers can im­me­di­ately dis­cuss their pur­chase re­quire­ments upon pick­ing the right truck for their busi­ness. Present dur­ing the show were Cen­tro, Al­ma­zora, KPC, Mul­tilift, Trans­bilt, Ver­satemp, Red Dragon, CoolAire and JVF Com­mer­cial.

As an ad­di­tional treat, all reg­is­tered cus­tomers dur­ing the show are en­ti­tled to re­ceive free dash­board cam­era and P10,000 worth of fuel card for ev­ery closed trans­ac­tion un­til June 30, 2017.

“For Isuzu, there is noth­ing more valu­able that the trust that we get from our cus­tomers, it is for this rea­son, that we con­tinue to pro­vide ex­cel­lent prod­ucts and ser­vice that best suits the de­mands of the mar­ket” Koso said.

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.