‘Gifted’ high-tech takes spotlight at Berlin’s IFA fair

BERLIN — The gadgets on display at Berlin’s mega consumer electronics fair this week may not look radically different, but they are smarter than ever before and designed to meet our every need — often before we’ve even thought of it ourselves.

As smartphones and other electronic devices make greater use of artificial intelligence (AI), the digital assistants already pervasive in our lives are set to become more intuitive and play a bigger role in our homes, observers said.

The humble television, overshadowed in recent years as viewers streamed their favorite shows on tablets and phones, is also poised for a comeback with better-than-ever screen quality and online applications.

“AI (is going) to make our daily life easier,” Klaus Boehm of consultancy Deloitte said ahead of the annual six-day trade show which kicks off Friday.

Mr. Boehm pointed to Amazon’s and Google’s voice-controlled speakers that can answer questions, turn off the lights and do our online shopping as prime examples of the “smart home” trend.

And in the race to be the smartest, developers are focussing not on hardware, but on more intelligent software to woo consumers.

Such is the emphasis on AI this year that Chinese smartphone manufacturer Huawei, the world’s third largest, will use the IFA stage not to present a new model but to unveil its first personal assistant, hoping to rival the dominance of Amazon’s Alexa, Apple’s Siri and Samsung’s Bixby.

From offering restaurant recommendations before you’ve realized you’re hungry to asking if you’d like your usual coffee after your alarm goes off, life without smart aides will fast become unthinkable, observers predict.

As the long-promised revolution of the “internet of things” is slowly making itself felt, IFA exhibitors are also set to showcase rubbish bins that know which items to recycle and fridges that can help you stick to your diet. Smart TVs that respond to voice commands and allow for easy on-demand viewing are expected to help reclaim the telly’s place at the heart of the home as viewers are lured back with super-highdefinition screens. And of course, bigger is better. “TV is not dead,” said Roland Stehle of Germany’s gfu federation for electronics firms, a co-organizer of the IFA trade show.

“People are buying bigger TV sets, so the picture sizes are increasing and it’s necessary to have a high resolution.”

IFA organizers are predicting a bumper year for television makers, as the latest OLED and Ultra-High Definition (UHD/4K) technologies become more affordable.

Gfu estimates that the average buyer is now willing to fork out between €800 and €900 ($950-$1,100) for a new television. —