TV5 Net­work and ESPN un­veil col­lab­o­ra­tion for ESPN5

Business World - - FRONT PAGE - S. Murillo Michael An­gelo

DE­SIGNED to fur­ther ex­pand how sports con­tent is de­liv­ered in the coun­try, TV5 Net­work, Inc. and ESPN yes­ter­day an­nounced their long-term col­lab­o­ra­tion for the new brand ESPN5. Un­der the tie-up of the two or­ga­ni­za­tions, which will see TV5’s “Sports 5” re­branded as “ESPN5,” they will team up to pro­vide ex­ten­sive cov­er­age of sport­ing events both here and abroad .

DE­SIGNED to fur­ther ex­pand how sports con­tent is de­liv­ered in the coun­try, TV5 Net­work, Inc. and ESPN yes­ter­day an­nounced their long-term col­lab­o­ra­tion for the new brand ESPN 5.

Un­der the tie-up of the two or­ga­ni­za­tions, which will see TV5’s “Sports 5” re­branded as “ESPN 5,” they will team up to pro­vide ex­ten­sive cov­er­age of sport­ing events both here and abroad .

It will also give TV5 ac­cess to more than 2,500 hours of ad­di­tional pro­gram­ming per year from ESPN’s ros­ter of sports rights, orig­i­nal pro­gram­ming and stu­dio pro­grams.

The com­pa­nies, too, will also join forces to pro­duce a daily Philip­pine edi­tion of the iconic Sport­sCen­ter to air on TV5.

In a press con­fer­ence held after the for­mal an­nounce­ment at the In­ter­net and Mo­bile Mar­ket­ing As­so­ci­a­tion of the Philip­pines’s DigiCon 2017 at the Philip­pine In­ter­na­tional Con­ven­tion Cen­ter, TV5 Pres­i­dent and Chief Ex­ec­u­tive Of­fi­cer Vin­cent “Chot” Reyes, along with of­fi­cials of ESPN, shared some of their plans for ESPN 5.

“With this part­ner­ship with hope to en­hance our po­si­tion as the top sports author­ity in the coun­try and con­tinue to pro­vide great con­tent,” said Mr. Reyes in his mes­sage at the press con­fer­ence at Sof­i­tel Philip­pine Plaza Manila.

“It’s a com­bi­na­tion of tele­vi­sion con­tent. We will have free TV con­tent on TV5. It is also go­ing to be a dig­i­tal part­ner­ship with ESPN5.com and we are look­ing to make it the go-to sports site in the coun­try,” he added.

The TV5 head went on to say that the de­ci­sion to part­ner with a global brand like ESPN is a “po­si­tion­ing move” for TV5.

“It’s a big po­si­tion­ing move for TV5. We are po­si­tion­ing our­selves re­ally as a sports and news net­work. TV5 is still there but un­der it we will have ESPN 5, News5, the Dig­i­tal5 and all our ver­ti­cals. We are very ex­cited. I think the net­work is po­si­tion­ing it­self very clearly in the eyes of the con­sumers, our part­ners and the ad­ver­tis­ers. And now they know what TV5 stands for,” Mr. Reyes said.

In­cluded in the port­fo­lio of pro­grams un­der ESPN 5 are the Philip­pine Bas­ket­ball As­so­ci­a­tion, FIBA com­pe­ti­tions, Gi­las games, Ul­ti­mate Fight­ing Cham­pi­onship and the Philip­pine Su­perLiga, as well as sports cov­er­age and con­tent from ESPN which in­clude more than 70 Na­tional Foot­ball League games per sea­son.

Mr. Reyes said morn­ings will be ded­i­cated for in­ter­na­tional sport­ing events while prime- time slots will have the tra­di­tional lo­cal sports con­tent. —

TV5 Pres­i­dent and Chief Ex­ec­u­tive Of­fi­cer Vin­cent “Chot” Reyes an­nounced their col­lab­o­ra­tion with ESPN for the new brand “ESPN 5” yes­ter­day at the In­ter­net and Mo­bile Mar­ket­ing As­so­ci­a­tion of the Philip­pines’s DigiCon 2017.

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