Jollibee brings back legendary Amazing Aloha Yumburger
SAY ‘aloha’ once again this 2017 as Jollibee’s truly Amazing Aloha Yumburger is making a comeback. Launched in 1996, this Pinoy burger was re-introduced in 2013 as the Amazing Aloha Yumburger and in 2014 as the Amazing Aloha Champ. Best known for featuring a sweet, juicy pineapple ring among its main ingredients, this uniquely flavorful burger has delighted the taste buds of Jollibee’s loyal customers. “The Amazing Aloha Yumburger is Jollibee’s most successful limited-timeoffer burger,” shared Luis Berba, Jollibee brand manager for Yumburger. “There was nothing like it in the market since we first included it in the Jollibee menu. Back then, burgers were fundamentally similar. Jollibee wanted to introduce something different to the Filipino market; something that brings together the sweet-savory flavor combination that many Pinoy diners love.” The result of this desire to bring something different to the table was the explosive combination of ingredients, textures, and flavors in a truly flavorful sweet-savory burger.