Jol­libee brings back leg­endary Amaz­ing Aloha Yum­burger

Business World - - BULLETINS -

SAY ‘aloha’ once again this 2017 as Jol­libee’s truly Amaz­ing Aloha Yum­burger is mak­ing a come­back. Launched in 1996, this Pinoy burger was re-in­tro­duced in 2013 as the Amaz­ing Aloha Yum­burger and in 2014 as the Amaz­ing Aloha Champ. Best known for fea­tur­ing a sweet, juicy pineap­ple ring among its main in­gre­di­ents, this uniquely fla­vor­ful burger has de­lighted the taste buds of Jol­libee’s loyal cus­tomers. “The Amaz­ing Aloha Yum­burger is Jol­libee’s most suc­cess­ful lim­ited-time­of­fer burger,” shared Luis Berba, Jol­libee brand man­ager for Yum­burger. “There was noth­ing like it in the mar­ket since we first in­cluded it in the Jol­libee menu. Back then, burg­ers were fun­da­men­tally sim­i­lar. Jol­libee wanted to in­tro­duce some­thing dif­fer­ent to the Filipino mar­ket; some­thing that brings to­gether the sweet-sa­vory fla­vor com­bi­na­tion that many Pinoy din­ers love.” The re­sult of this de­sire to bring some­thing dif­fer­ent to the ta­ble was the ex­plo­sive com­bi­na­tion of in­gre­di­ents, tex­tures, and fla­vors in a truly fla­vor­ful sweet-sa­vory burger.

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