Business World

Don Papa Rare Cask’s heat penetrates — it sets the heart ablaze, and the residual heat comes out of your nostrils (almost) like smoke.

- Garcia Joseph L.

it’s now destined to hold. The result gave an aroma of herbs and spices, a type of waxy woodiness one associates with wood used for sculptures of saints, light tobacco smoke, and perfumed skin. The taste meanwhile contains mostly the same notes, but boy oh boy, its heat penetrates — it sets the heart ablaze, and the residual heat comes out of your nostrils (almost) like smoke.

Andrew Garcia, managing director for Asia Pacific and cofounder of the Bleeding Heart Rum Company discussed why it’s important for them to continue to innovate. The rum, made out of local sugar grown in Negros, is distribute­d in some of the world’s most cosmopolit­an watering holes, from Tokyo to Berlin. “I guess for us, it’s just a bit of a demonstrat­ion of our ongoing efforts to innovate,” said Mr. Garcia. “We wanted to make sure that people can see that we’re still trying to find ways to make better rum.”

As mentioned earlier, more than a record of climate, liquor also holds within its heart the hands and minds of the people who make it. Mr. Garcia says that it gives a drinker the idea of the skill and passion of the people in Negros, and by extension, the country.

“It takes a lot to make something like this. You really need high-quality people who are educated and have that touch to be able to produce a liquid, that as a finished product, can become [someone’s] favorite.

“It really illustrate­s that we have that kind of talent.” —

 ??  ?? THREE GLASSES filled with the three variants of Don Papa Rum were laid out for guests to compare and contrast.
THREE GLASSES filled with the three variants of Don Papa Rum were laid out for guests to compare and contrast.

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