6th Tinta Awards pushes print cre­ativ­ity in the age of dis­rup­tion

Business World - - BULLETINS -

THE PRINT in­dus­try has proven it­self as still alive and thriv­ing in the age of dis­rup­tion as the United Print Me­dia Group, the pre­mier or­ga­ni­za­tion of print me­dia and pub­li­ca­tion com­pa­nies in the coun­try, held the 6th Philip­pine Tinta Awards at the his­toric Maynila Ball­room of the Manila Ho­tel.

Among the 300 en­tries sub­mit­ted this year — the most num­ber of en­tries sent in the award’s his­tory — there were 68 tro­phies awarded. TBWA\ San­ti­ago Man­gada Puno, and ABS- CBN Foun­da­tions, Inc. bagged the Tinta Agency of the Year and Tinta Ad­ver­tiser of the Year, re­spec­tively.

TBWA\San­ti­ago Man­gada Puno and ABS-CBN Foun­da­tions, Inc. also shared the Grand Prix award for Best Print/Mag­a­zine Ad­ver­tis­ing — Pub­lic Ser­vice — Print Cam­paign for their Dirty Wa­ter­color Cam­paign. Mean­while, Philip­pine Daily In­quirer won the Grand Prix in News­pa­per Best Photography for its photo “Lamen­ta­tions,” which fea­tured Jen­nelyn Olaires cradling the dead body of his live-in part­ner, pedi­cab driver and al­leged drug pusher Michael Siaron, who was killed last year amid the Duterte ad­min­is­tra­tion’s War on Il­le­gal Drugs.

TBWA\San­ti­ago Man­gada Puno also took home most of the gold Tinta Awards for Best Print/Mag­a­zine Ad­ver­tis­ing — Con­sumer, Best Print/Mag­a­zine Ad­ver­tis­ing — Pub­lic Ser­vice — Print Sin­gle, Best Craft Il­lus­tra­tion and Best Craft Art Di­rec­tion. Like­wise, the ad­ver­tis­ing agency also bagged a num­ber of sil­ver and bronze Tinta Awards.

Aside from win­ning the Grand Prix for Best News Photography, Philip­pine Daily In­quirer also gar­nered a gold Tinta in Best News Photography for the photo “Fist­ful of Panic,” which showed res­i­dent Car­los Pangili­nan bang­ing his fist on the cage of his ex­otic birds dur­ing a fire in Paco, Manila last June. It also hauled a num­ber of sil­ver and bronze Tinta Awards for News­pa­per Best Photography, News­pa­per Best In­fo­graph­ics, News­pa­per Best Il­lus­tra­tion and News­pa­per Best Sup­ple­ment De­sign.

Mean­while, ABS- CBN Foun­da­tions, Inc. won Ad­ver­tiser of the Year for the most num­ber of sin­gle print ad­ver­tise­ments and print cam­paigns that won Tinta Awards this year.

The rest of the sil­ver and bronze awards went to other print me­dia, pub­li­ca­tions and cre­ative agen­cies namely BBDO Guer­rero, Dentsu Jayme Syfu, Inc., IdeasXMachina, Sanserif, Inc., Hinge In­quirer Pub­li­ca­tions and the Manila Bul­letin.

This year’s en­tries were judged by renowned per­son­al­i­ties in the cre­ative busi­ness headed by jury pres­i­dent McCann World­group Philip­pines Ex­ec­u­tive Cre­ative Di­rec­tor Joe Dy, to­gether with IdeasXMachina CEO Third Domingo, TBWA/SMP Ex­ec­u­tive Di­rec­tor Bryan Siy, PHD Philip­pines gen­eral man­ager Mickey de Cas­tro, OgilvyOne World­wide Manila Ex­ec­u­tive Cre­ative Di­rec­tor Mike Si­cam, Nu­works In­ter­ac­tive Labs, Inc. Ex­ec­u­tive Cre­ative Di­rec­tor Joey David-Tiempo, Part­ner of Gigil Badong Abe­samis, Publi­cis JimenezBa­sic cre­ative group head and head of de­sign Al­nair Langkay, Ace Saatchi & Saatchi Ex­ec­u­tive Cre­ative Di­rec­tor Greg Martin, and BBDO Guer­rero Cre­ative Di­rec­tor Manuel Vil­lafa­nia.

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