Keds ties up with sta­tionery brand Ri­fle Pa­per Co.

Business World - - BULLETINS -

WITH THE suc­cess­ful launch of its pre­mier spring col­lec­tion, Keds introduces an­other sure-to-be-sold­out col­lab­o­ra­tion with sta­tionery and life­style brand Ri­fle Pa­per Co. The brand’s whim­si­cal and vi­brant style is trans­lated into Keds’ iconic sil­hou­ettes via three Ri­fle Pa­per Co. prints.

For the of­fi­cial #Ked­sxRi­flePaperCo kick off here in Manila, Keds hosted a de­light­ful high-tea af­ter­noon with stylish icons at Manila House. In­ter­na­tional Brand Di­rec­tor for Keds Asia Pa­cific Jes­sica Mok and Re­tail Divi­sion Man­ager Karen Ong were present to share this ex­cit­ing col­lec­tion to its spe­cial guests.

Tessa Pri­eto-Valdes, Issa Lit­ton, Sara Black, Keri Zamora, Al­iza Apos­tol, Bea Ledesma, Isha An­daya-Valles, Jac­qui Sa­longa, Bianca San­ti­ago-Reinoso, Ge­or­gia Schulze-del Rosario, Mikaela Lag­dameo, Grace Bar­bers Baja, Juana Mana­han-Yu­pangco, Carole Ta­gle, and Jane Kingsu-Cheng were treated to this ex­clu­sive ac­cess while they en­joyed the food and cham­pagne pre­pared for them that af­ter­noon. Artist Alessan­dra Lanot also of­fered cus­tom­ized cal­lig­ra­phy on Ri­fle Pa­per Co. cards for the guests to take home.

The col­lab­o­ra­tion once again cel­e­brates two fe­male led and fo­cused brands: Keds, a footwear brand ded­i­cated to pro­vid­ing women with ac­ces­si­ble, fash­ion­able footwear for over 100 years and Ri­fle Pa­per Co., a small sta­tionery busi­ness turned in­ter­na­tional life­style brand started by fe­male en­tre­pre­neur Anna Ri­fle Bond.

“Our sneak­ers have proven to be the per­fect can­vas for Anna’s beloved prints,” said Gillian Meek, pres­i­dent of Keds. “We at­tribute the suc­cess of the col­lab­o­ra­tion to beau­ti­ful prod­uct alignment with our fe­male em­pow­er­ment plat­form, and the loyal fan base of both Keds and Ri­fle Pa­per Co.”

“The re­sponse to our col­lab­o­ra­tion with Keds has been over­whelm­ingly pos­i­tive,” said Anna Ri­fle Bond, co-founder and cre­ative di­rec­tor at Ri­fle Pa­per Co. “The shoes have been must-have items for fans of both Ri­fle Pa­per Co. and Keds. We’re ex­cited to pro­vide our cus­tomers with an­other col­lec­tion of de­signs, and look for­ward to con­tin­u­ing what has proven to be a truly au­then­tic part­ner­ship.”

This time, four sneaker style of­fer­ings are in­cluded in this ex­cit­ing col­lec­tion: the Cham­pion, the Triple Decker, and for the first time with Ri­fle Pa­per Co. prints, Kick­start. Prints in­clude Birch Flo­ral, a de­sign of whim­si­cally il­lus­trated blooms; Herb Garden, a beau­ti­fully il­lus­trated as­sort­ment of flo­rals, fruits, and herbs; and Queen Anne Foil, a sim­ple clas­sic pat­tern in metal­lic gold.

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