Keds ties up with stationery brand Rifle Paper Co.
WITH THE successful launch of its premier spring collection, Keds introduces another sure-to-be-soldout collaboration with stationery and lifestyle brand Rifle Paper Co. The brand’s whimsical and vibrant style is translated into Keds’ iconic silhouettes via three Rifle Paper Co. prints.
For the official #KedsxRiflePaperCo kick off here in Manila, Keds hosted a delightful high-tea afternoon with stylish icons at Manila House. International Brand Director for Keds Asia Pacific Jessica Mok and Retail Division Manager Karen Ong were present to share this exciting collection to its special guests.
Tessa Prieto-Valdes, Issa Litton, Sara Black, Keri Zamora, Aliza Apostol, Bea Ledesma, Isha Andaya-Valles, Jacqui Salonga, Bianca Santiago-Reinoso, Georgia Schulze-del Rosario, Mikaela Lagdameo, Grace Barbers Baja, Juana Manahan-Yupangco, Carole Tagle, and Jane Kingsu-Cheng were treated to this exclusive access while they enjoyed the food and champagne prepared for them that afternoon. Artist Alessandra Lanot also offered customized calligraphy on Rifle Paper Co. cards for the guests to take home.
The collaboration once again celebrates two female led and focused brands: Keds, a footwear brand dedicated to providing women with accessible, fashionable footwear for over 100 years and Rifle Paper Co., a small stationery business turned international lifestyle brand started by female entrepreneur Anna Rifle Bond.
“Our sneakers have proven to be the perfect canvas for Anna’s beloved prints,” said Gillian Meek, president of Keds. “We attribute the success of the collaboration to beautiful product alignment with our female empowerment platform, and the loyal fan base of both Keds and Rifle Paper Co.”
“The response to our collaboration with Keds has been overwhelmingly positive,” said Anna Rifle Bond, co-founder and creative director at Rifle Paper Co. “The shoes have been must-have items for fans of both Rifle Paper Co. and Keds. We’re excited to provide our customers with another collection of designs, and look forward to continuing what has proven to be a truly authentic partnership.”
This time, four sneaker style offerings are included in this exciting collection: the Champion, the Triple Decker, and for the first time with Rifle Paper Co. prints, Kickstart. Prints include Birch Floral, a design of whimsically illustrated blooms; Herb Garden, a beautifully illustrated assortment of florals, fruits, and herbs; and Queen Anne Foil, a simple classic pattern in metallic gold.