Tay­lor Swift is said to keep new al­bum from stream­ing for a week

Business World - - BULLETINS -

REP­RE­SEN­TA­TIVES for pop star Tay­lor Swift told stream­ing-mu­sic part­ners that her new al­bum won’t be avail­able through their ser­vices dur­ing its first week of sales, peo­ple fa­mil­iar with the matter said.

The ser­vices are still ne­go­ti­at­ing with Swift’s team to de­ter­mine when Rep­u­ta­tion will be made avail­able, said the peo­ple, who asked not to be iden­ti­fied dis­cussing pri­vate talks. The al­bum will be on sale in re­tail out­lets as well as on­line stores like iTunes start­ing Nov. 10. A Swift spokes­woman didn’t im­me­di­ately re­spond to re­quests for com­ment.

For most of the mu­sic in­dus­try, stream­ing is the fu­ture, help­ing pro­pel global sales to 5.9% growth last year. But Swift and a hand­ful of other high-pro­file acts gun­ning for the top spot on the charts still find sales of phys­i­cal and dig­i­tal records more lu­cra­tive. Bey­once only made her lat­est al­bum, Le­mon­ade, avail­able on one stream­ing provider, Tidal, which is co-owned by her hus­band Jay-Z. Adele shunned stream­ing for months after the re­lease of 25 in 2015.

It’s still pos­si­ble Swift changes her mind at the last minute, but she has been one of the most vo­cal crit­ics of stream­ing, say­ing in a col­umn for the Wall Street

Jour­nal that the ser­vices de­value mu­sic. Spo­tify, the largest of the stream­ing providers, of­fers much of its cat­a­log for free, sup­ported by ad­ver­tis­ing. Pay­ing sub­scribers get the full li­brary, in­clud­ing new re­leases artists have cho­sen not to of­fer to ev­ery­one. Ap­ple Mu­sic, the se­cond-big­gest, doesn’t have a free ver­sion.

Swift’s al­bum is ex­pected to score one of the big­gest chart de­buts of the year. Her pre­vi­ous record,

1989 was her big­gest seller, fin­ish­ing in the top three in global sales in both 2014 and 2015. That al­bum was avail­able on Ap­ple Mu­sic start­ing in 2015, but was kept off Spo­tify un­til June of this year. —

NHRA Funny Car driver Court­ney Force’s Ad­vance Auto Parts Chevro­let Ca­maro SS funny car is seen fea­tur­ing the cover Tay­lor Swift’s new al­bum Rep­u­ta­tion at Las Ve­gas Mo­tor Speed­way on Oct. 30. Swift’s al­bum de­buts on Nov. 10.

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