Jol­libee launches new TVC

Business World - - Bulletins -

THE COUN­TRY’s num­ber one fast food chain Jol­libee re­minds us that amid all the fun ac­tiv­i­ties and many obli­ga­tions that the hol­i­days bring, Christ­mas should al­ways be about cher­ish­ing and spend­ing time with the peo­ple who mat­ter most. Jol­libee de­liv­ers this mes­sage of love dur­ing the busiest sea­son through a heart-warm­ing TVC fea­tur­ing its best-sell­ing Chick­en­joy. “This video is our call to all Filipino fam­i­lies to spend qual­ity time and cher­ish these mo­ments with one an­other this Christ­mas,” said Cath­leen Ca­p­ati, Jol­libee AVP for Flag­ship Cat­e­gory. “It’s easy to get caught up in our in­di­vid­ual lives, re­spon­si­bil­i­ties and so­cial gath­er­ings, but one thing to al­ways re­mem­ber is that our most treasured mem­o­ries of Christ­mas are the ones with fam­ily. And to make this time even more joy­ful, fam­i­lies can bring home a bucket of our best-sell­ing Chick­en­joy, a Filipino fa­vorite for kids and adults alike.”

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