MPBL: Su­per Crunch in tie-up with Makati team

Business World - - Worldsports - Rey Joble

THERE’S a rea­son why Su­per Crunch, a snack pack cre­ated down south, is mak­ing its pres­ence felt in the me­trop­o­lis and en­ter­ing a part­ner­ship with Makati in the Ma­har­lika Pilip­inas Bas­ket­ball League.

“We no­ticed the MPBL and I talked to my dad like ‘why don’t we spon­sor a bas­ket­ball team’? We thought that MPBL is re­ally grow­ing and Makati is like a re­ally good place. We’re strong in Visayas and Min­danao, but not in Lu­zon, I think Makati is a good place for us to start for ex­po­sure,” said En­rico Yap, who was del­e­gated to head the mar­ket­ing of the bas­ket­ball af­fairs of Su­per Crunch. “We re­ally pushed for the spon­sor­ship of Makati.”

The part­ner­ship started on the right track as the Makati Su­per Crunch de­feated the Zam­boanga Valientes-Fam­ily’s Brand Sar­dines, 77-65.

The Su­per Crunch are cur­rently run­ning fourth in the tough north­ern di­vi­sion, car­ry­ing a 9-4 win-loss mark.

For Mr. Yap, he be­lieves the MPBL is now catch­ing up with the PBA and the con­cept has be­come re­ally at­trac­tive for the com­mon masses, which is the di­rect mar­ket of Su­per Crunch.

“Noth­ing against PBA, but they’ve been sup­port­ing com­pa­nies. Here in MPBL, for ex­am­ple, Makati, you’re sup­port­ing Makati and the peo­ple of Makati. Makati is the busi­ness district, so it’s a good choice in our en­try in the MPBL,” said Mr. Yap

Su­per Crunch, ac­cord­ing to Mr. Yap, started by dis­tribut­ing the prod­ucts to sari-sari stores.

“When the mar­ket was grow­ing, we de­cided to come up with big­ger packs. Be­fore, we started with piso packs, small packs for kids. We were do­ing well in the Visayas and Min­danao and now we want to ex­pand and bring it here in Lu­zon,” he added.

The part­ner­ship with Su­per Crunch means Makati had to ditch its old moniker of Sky­scrapers, but that wouldn’t change the team’s ob­jec­tive.

“We’re ditch­ing the old Sky­scrapers moniker for Su­per Crunch, but our ob­jec­tive re­mains the same and that is to win the cham­pi­onship,” said team owner Paolo Or­beta.

For the play­ers of Makati, the en­try of Su­per Crunch brings noth­ing but pos­i­tive vibes for the rest of the squad.

“We’ll be more mo­ti­vated to win,” added ex-pro Rudy Ling­ganay, the pre­mier point guard of the squad. “It means you al­ways have to be on top of your game.”

Cedric Ablaza, a promis­ing for­ward, agreed with Ling­ganay’s ob­ser­va­tion.

“It’s not only good for us, but it’s also good for our fam­i­lies be­cause with Su­per Crunch, we’ll have a more sus­tain­able cam­paign in the long sea­son of MPBL,” said Ablaza. “This gives us added mo­ti­va­tion to win.” —

MEM­BERS OF MPBL TEAM MAKATI and of­fi­cials of Su­per Crunch headed by En­rico Yap, sealed their part­ner­ship with the un­veil­ing of new uni­forms. REY JOBLE

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