Zara goes on­line in 106 more coun­tries

Business World - - World Business - Reuters

MADRID — Spain-based cloth­ing re­tailer Zara will make its prod­ucts avail­able to on­line shop­pers in an ad­di­tional 106 coun­tries, many of them in Africa, par­ent firm In­di­tex an­nounced on Wed­nes­day.

De­spite a 41% in­crease in 2017, on­line pur­chases ac­count for only 10% of In­di­tex’s group net sales, lag­ging some of its ri­vals.

Shares closed 5.2% higher af­ter the news, clock­ing up the sec­ond-big­gest daily gain on Spain’s stock in­dex.

In­di­tex said many of the new over­seas mar­kets were in Africa and in­cluded An­gola, Ivory Coast, Sene­gal and Ghana. The on­line store was also be­ing launched in nu­mer­ous parts of the Caribbean and In­done­sia, it said.

Coun­tries or ter­ri­to­ries that do not have phys­i­cal Zara stores will be able to ac­cess a ded­i­cated plat­form from Thurs­day, with or­ders pro­cessed in Spain.

“From to­mor­row, Zara’s global women’s, men’s and kids’ col­lec­tions will be avail­able in a to­tal of 202 mar­kets, un­der­pinned by the in­te­grated store and on­line plat­form,” the com­pany said in a state­ment.

How­ever, of those 202 mar­kets, 47 will still not have an on­line shop­ping op­tion. An In­di­tex spokesman said that the com­pany will fur­ther ex­pand its on­line of­fer­ing, aim­ing to have all its brands avail­able on­line by 2020, as pre­vi­ously an­nounced. —

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