Cebu’s Mar­riott Ho­tel to close; Seda Ho­tel to open in ’18

Cebu Daily News - - ENTERPRISE - CEBU’S

BY JAN­UARY 2018, Ce­buanos will bid good­bye to the es­tab­lish­ment they have come to know as Cebu City Mar­riott Ho­tel in the last 20 years.

That is be­cause the ho­tel, owned by the AyalaLand Ho­tels and Re­sorts Corp. (AHRC), will be car­ry­ing the Seda brand by then.

“The Cebu City Mar­riott Ho­tel helped to af­firm the rep­u­ta­tion of the Cebu Busi­ness Park in its grow­ing years as the premier busi­ness district of the city as well as the re­gion,” AHRC pres­i­dent and chief ex­ec­u­tive of­fi­cer Al Le­gaspi said in a state- ment on Thursday.

AHRC, a sub­sidiary of Ayala Land, Inc. (ALI), an­nounced that its con­tract with Mar­riott In­ter­na­tional Ho­tels to man­age Cebu City Mar­riott Ho­tel will end on Dec. 31, 2017 af­ter a fruit­ful twodecade part­ner­ship.

In the state­ment, AHRC said the ho­tel will of­fi­cially close its doors on Jan. 1, 2018.

Le­gaspi ex­pressed ap­pre­ci­a­tion for Cebu City Mar­riott Ho­tel’s con­sis­tent per­for­mance since open­ing in 1997 and also ex­tended his grat­i­tude to ho­tel em­ploy­ees for their ded­i­cated ser­vice.

AHRC has ap­pointed its wholly-owned ho­tel brand Seda to man­age the es­tab­lish­ment by next year af­ter re­fur­bish­ing its rooms and ameni­ties.

“Seda, which now has 1,255 rooms through­out the coun­try, is ready to fill the needs of Cebu Busi­ness Park lo­ca­tors and vis­i­tors,” said Le­gaspi.

Ac­cord­ing to ALI’s web­site, Seda is the Filipino word for “silk,” a lus­trous yet strong fab­ric that per­fectly rep­re­sents their com­mit­ment to pro­vid­ing a seam­less ho­tel ex­pe­ri­ence.

Since its launch in 2012, the Seda ho­tel brand has flour­ished in var­i­ous lo­ca­tions through­out the coun­try. It has ho­tels in Boni­fa­cio Global City in Taguig City, Ca­gayan de Oro City, Davao City, Iloilo City, Nu­vali in La­guna and Que­zon City, where it re­cently opened the big­gest ho­tel in the area with 438 rooms, a ball­room and a pres­i­den­tial suite.

The brand’s suc­cess has mer­ited an ag­gres­sive ex­pan­sion pro­gram that will see its room in­ven­tory grow­ing to twice the cur­rent num­ber in the next two years, AHRC said.

Seda at the CBP will be the brand’s big­gest in the Visayas, which Le­gaspi said is fit­ting since Cebu is known as the cen­ter of busi­ness and com­merce in the area.

Le­gaspi said that AHRC’s com­mit­ment to Cebu is fur­ther un­der­scored by the con­struc­tion of another Seda ho­tel at Cebu IT Park, which will be the first Seda ho­tel and ser­viced apart­ments out­side Metro Manila.

AHRC said that both ho­tels will up­hold the Seda brand pil­lars of a strate­gic lo­ca­tion close to

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