Cebu’s ...

Cebu Daily News - - EN­TER­PRISE - /RE­PORT ER VIC­TOR AN­THONY V. SILVA

shops and restau­rants within a vi­brant Ayala Land mixed-used de­vel­op­ment, com­bined with ser­vice at par with global stan­dards.

Mar­riott In­ter­na­tional, Inc. is an Amer­i­can multi­na­tional di­ver­si­fied hos­pi­tal­ity com­pany that man­ages and fran­chises a broad port­fo­lio of ho­tels and re­lated lodg­ing fa­cil­i­ties.

It has more than 5,700 prop­er­ties in across 110 coun­tries and ter­ri­to­ries around the world, 1.2 mil­lion rooms as of Septem­ber 2016, and ad­di­tional 195,000 in the de­vel­op­ment pipe­line.

Cebu City Mar­riott Ho­tel is the first Mar­riott prop­erty in the Philip­pines and is the only one in Cebu.

Frances Al­fa­fara, mar­ket­ing com­mu­ni­ca­tions man­ager at Cebu City Mar­riott Ho­tel, said the tran­si­tion may have some ef­fect on the ho­tel’s in­ter­na­tional mar­ket con­sid­er­ing that there are some vis­i­tors who look at the brand.

How­ever, Al­fa­fara said this will only be min­i­mal since the prop­erty will still be in the same place, which is very strate­gic and right smack in the mid­dle of CBP.

“Our ma­jor strength right now is that where we are is also where a lot of head­quar­ters of na­tional and in­ter­na­tional com­pa­nies are lo­cated,” she said in a phone in­ter­view with CEBU DAILY NEWS.

On an­other pos­i­tive note, she said Mar­riott is also set to open other prop­er­ties in Cebu and other parts of the coun­try.

Among these are Me­ga­world’s P1.5-bil­lion Court­yard by Mar­riott Ho­tel in Iloilo City and Cebu-based Ap­pleOne Prop­er­ties’ The Sher­a­ton Cebu Mac­tan Re­sort and The Res­i­dences in La­puLapu City.

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