The Cof­fee Bean & Tea Leaf Launches its 2019 Giv­ing Jour­nal

Cebu Daily News - - WHAT’SUP! -

The Cof­fee Bean & Tea Leaf® is a brand cen­tered around pas­sion - a pas­sion for its pre­mium prod­ucts, its peo­ple, the guests they are priv­i­leged to serve, and ev­ery­one they work with from around the world. It is also a brand cen­tered around pur­pose. They be­lieve that so­cial re­spon­si­bil­ity is their priv­i­lege, and that they are called to be in­stru­ments of love and com­pas­sion. They re­flect this through their broad range of Car­ing Cup ini­tia­tives - where there is a need, they work dili­gently to re­spond.

As The Cof­fee Bean & Tea Leaf® launches its 2019 Giv­ing Jour­nal, the brand hopes to in­still within their own com­mu­nity the prin­ci­ples of gen­eros­ity that they up­hold and live by. There are 12 unique art­works pro­duced by lo­cal Filipino artists in the Philip­pines, cus­tomers of The Cof­fee Bean & Tea Leaf®. Their art­works rep­re­sent their own in­ter­pre­ta­tions of gen­eros­ity:

Each week of the 2019 Giv­ing Jour­nal in­cludes in­spi­ra­tion to guide each in­di­vid­ual to a live a more gen­er­ous life, and in­cludes monthly re­flec­tions and goal-set­ting pages at the start and end of each month.

The 2019 Giv­ing Jour­nal comes in 4 dif­fer­ent cov­ers: 2 cork cov­ers and 2 hard­bound cov­ers in matte fin­ish and gold foil stamp­ing that comes in colors of black & teal gray.

Since 2011, The Cof­fee Bean & Tea Leaf®, and the Real LIFE Foun­da­tion have been part­ners in na­tion build­ing - em­pow­er­ing the un­der­priv­i­leged youth through ed­u­ca­tional as­sis­tance, char­ac­ter for­ma­tion, and lead­er­ship devel­op­ment. Each Giv­ing Jour- nal re­deemed opens up a new chap­ter of gen­eros­ity for ev­ery­one, since the cam­paign di­rectly ben­e­fits the Real LIFE schol­ars -chang­ing their lives and ul­ti­mately, chang­ing the na­tion!

Only 12 stamps equiv­a­lent to 12 bev­er­ages are needed to re­deem a 2019 Giv­ing Jour­nal- an easy way to help and take part in the yearly tra­di­tion. Col- lect­ing of stamps in any The Cof­fee Bean & Tea Leaf® store na­tion­wide be­gins Oc­to­ber 27. One of the two hol­i­day drinks will also be re­leased on Oc­to­ber 27, the Ube Ice Blended , and come Novem­ber 12, the Choco­late Nut Ice Blended and Latte -- fa­mil­iar fla­vors that will surely make you come home to The Cof­fee Bean & Tea Leaf ® for the hol­i­days.

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