‘Noah’ not show­ing, for now

Cebu Libre - - NEWS -

IT COULD take more than 40 days and 40 nights be­fore the mul­ti­mil­lion dol­lar Hol­ly­wood movie “Noah” docks in Philip­pine the­aters.

The Dar­ren Aronof­sky film, about the bi­b­li­cal char­ac­ter Noah, was orig­i­nally set for lo­cal re­lease April 2.

How­ever, the Rus­sell Crow­es­t­ar­rer be­came the first ca­su­alty in a court­room bat­tle be­tween its pro­ducer United In­ter­na­tional Pic­tures (UIP) and lo­cal film dis­trib­u­tor So­lar En­ter­tain­ment Cor­po­ra­tion.

The Makati City Re­gional Trial Court has pro­hib­ited the dis­tri­bu­tion of UIP films in the coun­try af­ter the US firm al­legedly vi­o­lated its agree­ment with So­lar, its lo­cal part­ner. Last month, So­lar filed a civil suit seek­ing an in­junc­tion and dam­ages from UIP and com­pet­ing film dis­tri­bu­tion out­fit Columbia Pic­tures In­dus­tries Inc. This was in re­la­tion to the al­leged deci- sion of UIP to ap­point Columbia Pic­tures as its Philip­pine film dis­trib­u­tor start­ing Fe­bru­ary 2014.

In its com­plaint, So­lar main­tained that its 2012 film dis­tri­bu­tion agree­ment with UIP was still in ef­fect and that “UIP’s ar­bi­trary and uni­lat­eral ter­mi­na­tion of said agree­ment was done in bad faith.” It added that the move would “cause rev­enue losses to So­lar and sub­ject it to third-party claims by busi­ness sup­pli­ers and part­ners for con­tracts it en­tered in UIP’s be­half.”

So­lar like­wise pointed out that UIP’s ap­point­ment of Columbia Pic­tures, “a 100-per­cent for­eign-owned mass me­dia com­pany op­er­at­ing in the Philip­pines, is in vi­o­la­tion of the For­eign In­vest­ment Acts of 1991 (RA No. 7042 as amended by RA No. 8179) that pro­hibits for­eignowned com­pa­nies from en­gag­ing in mass me­dia in the coun­try.” Marinel R. Cruz

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