Hate for greens gives birth to Diet In A Box
WHEN Diet In A Box started, it didn’t have a name. It was an advocacy waiting to be given life.
It started with Chime Bell Osabel, 29, one of the founders of Diet In A Box, sharing food to his colleagues prepared by his friend, now also his cofounder, Angelo Amadeus ‘Chef Bibo’ Moreno, 30, who was challenged by Osabel’s hate for greens.
“He was so determined that he said he will ‘revolutionize’ the meal,” Osabel said.
When Osabel’s colleagues tasted Moreno’s healthy meals, they asked him to cook for the rest of the weekdays, and they pay for it.
One would think they these young entrepreneurs have put out a lot of money to start their business, considering the level of servicing they provide to their clients.
“We started with 6,000 pesos. It was just me and Bibo doing everything. I do the front and the back of the house work while he is does everything in the kitchen and all the delivery,”
After two years, Diet In A Box garnered thousands of clients and hired more people to work with them. Unfortunately they a couldn’t accommodate more than 350 clients per week for quality control.
From someone who used to hate vegetables and thinks eating healthy is bland, Osabel still can’t believe he is now part of Moreno’s advocacy.
“When you enjoy its benefits. You can enjoy it even better,” Osabel said.
He may have left the corporate world and all its benefits, but he knows, he and Moreno are living a life with a purpose.
Osabel and Moreno are expanding Diet In A Box to Davao in 2018. Currently, they are in partnership with FitCamp.
CHIME Bell Osabel and Amadeus Go ‘Chef Bibo’ Moreno owners of Diet In A Box.