Hate for greens gives birth to Diet In A Box

Cebu Libre - - FRONT PAGE - by Dafne Wenceslao

WHEN Diet In A Box started, it didn’t have a name. It was an ad­vo­cacy wait­ing to be given life.

It started with Chime Bell Os­abel, 29, one of the founders of Diet In A Box, shar­ing food to his col­leagues pre­pared by his friend, now also his co­founder, An­gelo Amadeus ‘Chef Bibo’ Moreno, 30, who was chal­lenged by Os­abel’s hate for greens.

“He was so de­ter­mined that he said he will ‘rev­o­lu­tion­ize’ the meal,” Os­abel said.

When Os­abel’s col­leagues tasted Moreno’s healthy meals, they asked him to cook for the rest of the week­days, and they pay for it.

One would think they these young en­trepreneurs have put out a lot of money to start their busi­ness, con­sid­er­ing the level of ser­vic­ing they pro­vide to their clients.

“We started with 6,000 pe­sos. It was just me and Bibo do­ing ev­ery­thing. I do the front and the back of the house work while he is does ev­ery­thing in the kitchen and all the de­liv­ery,”

Af­ter two years, Diet In A Box gar­nered thou­sands of clients and hired more peo­ple to work with them. Un­for­tu­nately they a couldn’t ac­com­mo­date more than 350 clients per week for qual­ity con­trol.

From some­one who used to hate veg­eta­bles and thinks eat­ing healthy is bland, Os­abel still can’t be­lieve he is now part of Moreno’s ad­vo­cacy.

“When you en­joy its ben­e­fits. You can en­joy it even bet­ter,” Os­abel said.

He may have left the cor­po­rate world and all its ben­e­fits, but he knows, he and Moreno are liv­ing a life with a pur­pose.

Os­abel and Moreno are ex­pand­ing Diet In A Box to Davao in 2018. Cur­rently, they are in part­ner­ship with FitCamp.


CHIME Bell Os­abel and Amadeus Go ‘Chef Bibo’ Moreno own­ers of Diet In A Box.

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