AN ICONIC FRENCH VOY­AGE TO CEBU

Cham­pagne, mono­grams and a new mail or­der ser­vice to rule them all

Cebu Living - - SOCIAL DIARIES - By DIANNE PINEDA

Lug­gage-maker and It-bag cre­ator Louis Vuit­ton flew to Cebu last Au­gust to host its first event out­side of Manila. Held at ShangriLa Mac­tan’s Ocean Pavil­ion, which pro­vided the per­fect back­drop for sun­set cock­tails with lav­ish hors d’oeu­vres pre­pared by ex­ec­u­tive chef Mark Mul­der, ac­com­pa­nied by freeflow­ing Moët & Chan­don, the col­or­ful crowd flocked to the lux­ury launch.

The cock­tail event was fol­lowed by a three-day trunk show to in­tro­duce its Mail Or­der Ser­vice to a grow­ing Ce­buano clien­tele. The French la­bel pre­sented charm­ing tableaux of iconic LV merch next to Vito Selma’s mod­ern fur­ni­ture.

Ad­mir­ers of Louis Vuit­ton will note its diametric mea­sures to en­gage the imag­i­na­tion. From the dis­creet min­i­mal­ist lux­ury of the Lock It to the la­dy­like so­phis­ti­ca­tion of the Ca­pucines—both led by fawn-like Hol­ly­wood golden girl Michelle Wil­liams’ cam­paign—jux­ta­posed against the new set of hu­mor­ous, play­ful purses, like the boxy mono­gram Pe­tite-Malle or the vin­tage spirit of the Bowl­ing Van­ity Tufet­tage with its sheep­skin cov­ered pearl chain han­dles, it’s an aes­thetic pre­sum­ably ush­ered in by the changes in de­sign lead­er­ship within the la­bel. Take us to your happy place, Ni­co­las Ghesquière! Wher­ever you go, rest as­sured, a mono­grammed horde will follow.

MARIQ­UITA YE­UNG, CARLA YE­UNG MCKOWEN,

AND LV PHILS GM RHEA DE VERA-AGUIRRE

VITO SELMA, MIA ARCE­NAS, AN­THONY LEAL,

AND HOLLY DY­CHANGCO

BUTCH CARUN­GAY, MARY ANNE AR­CULLI,

AND VINCENT MEN­CHINI

MICHAEL JAMES LHUIL­LIER, JOANNA LHUIL­LIER, YVETTE

LHUIL­LIER-WARNOD, AND ANNA HY­ATT

ELVIRA LUYM, MAR­GARET TAY­LOR, AND MARISSA FERNAN

PA­MEN LAC­SON AND MAR­GUERITE LHUIL­LIER

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