BA­SIC NE­CES­SI­TIES

At Uniqlo’s first store open­ing in Cebu, a tra­di­tional Ja­panese cer­e­mony of­fered a pre­view of what’s to come

Cebu Living - - Social Diaries - By RENZ NOLLASE

Uniqlo has landed in SM City Cebu, bring­ing with it cloth­ing that stays true to the Ja­panese virtues of sim­plic­ity, qual­ity, and longevity. There to wel­come the brand on open­ing night was a 500- strong horde of fans and ea­ger Ce­buanos ut­ter­ing a col­lec­tive “Fi­nally!” at the brand’s ar­rival.

The en­thu­si­as­tic crowd pep­pered the store in a stand­ing- room- only event to wit­ness the kagami baraki, tra­di­tional sake bar­rel break­ing to usher in har­mony and good for­tune, and fash­ion tableaus of mod­els poised in the brand’s most stylish pieces, a glimpse of the goods up for grabs for the night’s ex­clu­sive shop­ping ex­pe­ri­ence.

Even elu­sive Ce­buano men were in at­ten­dance, seek­ing the brand’s sig­na­ture qual­ity ma­te­rial and clas­sic style while women stocked up on ba­sics like cropped leg­gings. The long queue at the reg­is­ter that lasted well into the night showed just how long Ce­buanos have waited for the Ja­panese brand to an­chor in Cebu: 30 years to be ex­act.

UNIQLO PHILIP­PINES GEN­ERAL MAN­AGER GERAL­DINE SIA, CEBU CITY NORTH DIS­TRICT CON­GRESS­MAN RAUL V. DEL MAR, UNIQLO PHILIP­PINES CHIEF OP­ER­AT­ING OF­FI­CER KAT­SUMI KUB­OTA, DE­SIGNER KEN­NETH COBON­PUE, AND

UNIQLO PHILIP­PINES CO-COO MASAYOSHI NAKAMURA

CHEZKA YAP, MEG ETEVE, ZEKE ETEVE

JANIKA GO, CH­ERYL ALBA, AND NIVIEN SOLEDAD

VIC­TO­RIA JOR­DAN, RON BRACAMONTE,

AND PAOLO SARMIENTO

LORENZ AND HANNAH FLORENDO

AN­GELA MEN­DOZA, MIKAELA PACUBAS, AND KARA LIM

MICHAEL YU

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