HER OWN RULES
Celebrity blogger Kryz Uy is wielding her online influence with a new set of codes
Hailed as Influence Asia’s top beauty influencer last December, Kryz Uy has held sway over the sphere of blogging and social media since her wired generation discovered the power of posting online. “[I used to be] a workaholic. I was so anal, I wanted to control everything,” she confesses. But on her Instagram account, currently 352,000 followers strong, she recently posted a photo of herself caught in the middle of a rain of feathers, doing an improv ballet pose—and showing a bit of spontaneity.
“I practically live in flats now: sneakers, sandals, or Birks,” says Uy, who used to sport smokey eyes and high heels the moment she left the house. “I guess it’s also a sign of maturity.” As she adds a brand and a book to her name, the 26-year-old tells us she has no idea what the trends are now. You can hardly call this a rebirth, but Uy is making her brand evolve by simply re-establishing an image she can call entirely her own.
How will this year be different for you?
I’m actually launching a book by March, a “behind-the-blog.” My whole team is from Cebu. It’s really a proud moment for us. I’m launching quite a number of things, including a brand. They’re still in the works so I don’t want to jinx anything. It’ll be a busy year. I’m thinking of flying to the Caribbean in August, and maybe Europe in May or June.
Your style has shifted to more comfortable wear. What trends are you seeing nowadays?
I used to be the creative director for the fashion brand What a Girl Wants, and we subscribed to WJSN, a trend forecasting network. I’ve already tried every trend in the industry. You name it: stacked bangles, heelless shoes, asymmetric skirts. I feel like I’ve come into terms with my own personal style now. I guess it’s also a sign of maturity. That’s why I also transitioned my blog into travel and lifestyle topics. Before, I really researched what’s trending for each season. Now, my free time is spent experiencing things rather than researching. I don’t even know what the trends are now.
Social media is a fast-shifting landscape. How are you making your brand evolve?
I recently learned how to edit videos. I’m a one-woman team, and my videos are a work in progress. I also developed an app because people these days access the Internet through their mobile devices; they’re a more immediate way to read blogs. I’m [also] collaborating with creative people in the industry. I want to see what other creatives are capable of.
How do you sustain a beauty routine?
My beauty rule is to cleanse, tone, moisturize, then sleep. In the morning, I apply facial mist, moisturizer, sunblock, and then makeup. I love Marie France and Facial Care Center. I have been going there as a kid, and it’s where I got my laser light. My parents also go there, my sisters go there. It’s already part of our family. [Last year I was part of their] advocacy against breast cancer.
In a post, you said we’re past the age of Maria Claras. What is the modern Filipina exactly?
My mom told my sister, “Guys don’t like it when women are too smart. You have to play [your intelligence] down.” It’s old-fashioned thinking. Before, it’s so Filipino to think that women [with] too much makeup, who are powerful, aren’t good to look at. I meet many people in different industries; the top-ranking positions [are held by] women. It’s inspiring. In a more masa setting, the concept of the modern Filipina [is still unaccepted], so there’s a big responsibility on the part of us influencers; [here], the main source of information is television. During the recent Metro Manila Film Festival, cinemas were only showing films that made money. [We left out themes] that aim to educate. Teleseryes have exaggerated plots. It’s a formula that works for the Philippine market, but we can’t stick only to what works. We need to educate the market [for them] to change, to mature, to grow.