FOR THE RECORD

Af­ter Loud­basstard, Franz Ig­na­cio will be forg­ing a legacy that’s well be­yond the boom of bam­boo speak­ers

Cebu Living - - Cover Story - By PRIS­TINE L. DE LEON Im­age by SAM LIM

Franz Ig­na­cio is rec­og­nized as one-half of the duo be­hind Loud­basstard (the other one be­ing Koh Onozawa). Ig­na­cio, how­ever, has since stepped down from his po­si­tion as chief of de­sign at Loud­basstard and is now poised to con­quer new fron­tiers by launch­ing a new fur­ni­ture line—some­thing un­re­lated to the speaker brand that built his name.

These are lit­tle known facts about the 31-year-old: he got his start in art at an early age. He trained un­der the world’s chief play­ers in de­sign. His mid­dle school por­trait of a tur­tle’s head drawn with dots sits along­side in­ter­na­tional art­work at Christie’s New York. “Be­fore even mov­ing here to Cebu,” he says, “I was de­sign­ing fur­ni­ture back in Mi­ami and New York.” Now, by cater­ing to a mar­ket that is still un­der­served, Ig­na­cio con­tin­ues to es­tab­lish his name and forge a new path in the prov­ince of de­sign.

Isn’t it hard to thrive with the com­pe­ti­tion?

Cebu is a cul­tural melt­ing pot. In­dus­try lead­ers [are] open to share their ideas. No­body’s self­ish here. I’m work­ing with my fam­ily right now and we have two ma­jor clients: re­sorts [from] all around the Philip­pines. My men­tors have been amaz­ing: from the di­rec­tor of Christie’s to Ken­neth Cobon­pue, Vito Selma, Carlo Ver­gara, and my fam­ily.

But how would peo­ple iden­tify a Franz Ig­na­cio de­sign?

It’s sim­ple in the most el­e­gant way pos­si­ble.

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