As if we’re not hard enough on ourselves, our connected, 24/7 newsfeed world makes it easy for others to jump on the public-shaming bandwagon— meaning yes, everyone might be obsessing as much as you are, if only for the few seconds it takes to forward a link. Even “private” fails aren’t private, when a snapshot of regular, noncelebrity you emerging from the crystal blue waters of a Caribbean beach with your bikini bottoms askew can go viral in minutes.
“With so many more platforms for communicating than ever before, it increases the speed at which a fail can spread,” says Matthew Hiltzik, founder of Hiltzik Strategies, a corporate and crisis communications firm in New York City. “Plus there’s a presumption that people should know better.”
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