COLOR­ING IN­SIDE THE LINES

Cosmopolitan (Philippines) - - Fun, Fearless Beauty -

After a brief hia­tus in Manila, Wella Pro­fes­sion­als is back— and with a grand en­trance at that! Color.id, the brand’s new­est tech­nol­ogy in perma hair color, al­lows dif­fer­ent shades of dye to be placed next to one another, with­out bleed­ing or the need for foil. To prove their point, at their event launch, Wella pre­sented a model whose hair was sep­a­rated into dif­fer­ent sec­tions—each sec­tion dyed with a dif­fer­ent shade us­ing the new Color.id. These dyed sec­tions were braided and twisted to­gether. When rinsed out, each sec­tion re­mained per­fectly color blocked, with no mix­ing of tones!

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