COLORING INSIDE THE LINES
After a brief hiatus in Manila, Wella Professionals is back— and with a grand entrance at that! Color.id, the brand’s newest technology in perma hair color, allows different shades of dye to be placed next to one another, without bleeding or the need for foil. To prove their point, at their event launch, Wella presented a model whose hair was separated into different sections—each section dyed with a different shade using the new Color.id. These dyed sections were braided and twisted together. When rinsed out, each section remained perfectly color blocked, with no mixing of tones!