what brands get right
By Roxy Jacenko, CEO of Sweaty Betty PR and the Ministry of Talent
1 a clearly defined service or product
You’d be amazed how many new businesses can’t clearly articulate what it is they do.
2 a relevant social media strategy
...but one that makes sense. You’re the brand. You can’t just start an Instagram account and hope for the best; successful business social media needs thought.
Whether it’s social media posts or responding to e-mails, consistency is rare yet valuable.
A lot of people get caught up in the “fun” parts and neglect the back end like taxes, insurance, etc.
5 great instincts
If you think you have a great idea, run with it! Don’t let anybody steal your enthusiasm.