what brands get right

Cosmopolitan (Philippines) - - Work -

By Roxy Ja­cenko, CEO of Sweaty Betty PR and the Min­istry of Tal­ent

1 a clearly de­fined ser­vice or prod­uct

You’d be amazed how many new busi­nesses can’t clearly ar­tic­u­late what it is they do.

2 a rel­e­vant so­cial me­dia strat­egy

...but one that makes sense. You’re the brand. You can’t just start an Instagram ac­count and hope for the best; suc­cess­ful busi­ness so­cial me­dia needs thought.

3 con­sis­tency

Whether it’s so­cial me­dia posts or re­spond­ing to e-mails, con­sis­tency is rare yet valu­able.

4 re­al­ism

A lot of peo­ple get caught up in the “fun” parts and ne­glect the back end like taxes, in­surance, etc.

5 great in­stincts

If you think you have a great idea, run with it! Don’t let any­body steal your en­thu­si­asm.

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