All at Once

Michael Kors in­tro­duces a new fra­grance for the man who wants it all ( and prob­a­bly al­ready has it all).

Esquire (Philippines) - - GROMMING - BY MAN­ICA C. TIGLAO

KORS IS NOTH­ING IF NOT A HARD WORKER. To il­lus­trate, note that for nearly eight years, he jug­gled two full-time jobs in fash­ion, one in Paris and an­other in New York. But per­haps a bet­ter ex­am­ple is the scope in the fash­ion in­dus­try that Kors has pen­e­trated over the last decade—a pretty good decade for the Amer­i­can de­signer, many crit­ics might add—as Kors has be­come a mas­ter at mar­ket­ing his brand to a much wider spec­trum of con­sumers out­side the up­town crowd to which he orig­i­nally catered. One could even ar­gue that Kors’ brand was the brand that re­quired the in­tro­duc­tion of the term ac­ces­si­ble lux­ury.

It’s not too sur­pris­ing, then, that Kors is now look­ing to be as ubiq­ui­tous in the groom­ing arena with the in­tro­duc­tion of his sec­ond male sig­na­ture fra­grance, Ex­treme Blue. “This is a nat­u­ral tran­si­tion for our brand be­cause it’s a blend that we also strive for with many of our men’s de­signs—tak­ing clothes that he would nor­mally wear on the weekend or on va­ca­tion and mak­ing them work for daily life in the city,” he says. Where his first male sig­na­ture fra­grance, Michael Kors for Men, was in­spired by the ul­ti­mate jet-set man, Ex­treme Blue is ur­ban, so­phis­ti­cated, and more pol­ished. “It’s made for the man who has it all. It’s about a height­ened life­style,” he says. “It’s ex­treme.”

Com­posed of a mod­ern blend of fra­grance notes, Ex­treme Blue’s in­vig­o­rat­ing top notes of berg­amot, angelica seed, car­damom, and pink pep­per, and un­der­tones of se­same and herb sage cre­ate a fresh scent that, hours later, tapers into a clean, woody am­brox and patchouli aroma—sort of like that fa­mil­iar smell of a fresh shower, only bet­ter. Crisp, spicy, smooth, and sen­sual, all at once, Ex­treme Blue is suc­cinctly de­scribed by Kors as a “hy­brid” scent. “‘Hy­brid’ is a word that keeps pop­ping up in the fash­ion and beauty world,” he ad­mits, “be­cause that’s the life­style ev­ery­one is liv­ing to­day: this hy­brid, su­per-fast life where ev­ery­one is do­ing a bil­lion things, espe­cially peo­ple who live in an ur­ban en­vi­ron­ment. And they need fash­ion and fra­grance that can keep up.”

More sage ad­vice from a man who clearly knows what he’s do­ing? “Don’t go overboard,” Kors says. “You want to be re­mem­bered but not over­pow­er­ing.” We’ll take his word for it.

“Ev­ery­one is do­ing a bil­lion things… And they need fash­ion and fra­grance that can keep up,” says de­signer Michael Kors about his fra­grance Ex­treme Blue.

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