Ella Eats Pineapple Habanero Jam Time to move on from the pineappleson-pizza debate and look forward to pineapples and habanero peppers. It was pure happenstance when Maui Reyes of Ella Eats decided to sell pineapple habanero jams. “Aside from baking, I like gardening, and I started to grow habaneros at home for fun. I ended up having so many peppers and had to do something with them, so I made jam.” Her accidental product began receiving positive feedback from friends and family and soon enough, online orders came in. Everything is sourced from her home but she grows her habanero peppers outside now that the demand has grown. The jam makes for the perfect condiment for roasts or a simple spread on bread.