The value of convenience has start-ups sending premium meats and beverage equipment right to people's doorsteps
People in the metro may be spoiled for choice given the wide variety and number of restaurants at their disposal. Even so, more and more people are choosing to dine at home, due in large part to traffic. But that doesn’t necessarily mean they’re missing out, as food companies are taking advantage of these opportunities. Making good use of technology, establishments are setting up web- based and mobile app delivery services to bring exactly what the consumers are looking for— convenience.
Worldwide, the market for food delivery is estimated at $ 107 billion or one percent of the total food market and four percent of food sold through restaurants and fast food chains, according to global consulting firm McKinsey & Company. Revenue in the Philippine food delivery segment is expected to amount to $ 378 million in 2017, according to Euromonitor— the bulk of which will come from the most common form: traditional deliveries. Most of these orders are still placed by phone, and pizza tops the list of dishes typically ordered from this service. The emergence of digital technology though is changing the norm, as food establishments are taking deliveries to the next level.
SoLo Meat Group Inc. is a locally owned company that imports and supplies premium Australian meat and commodities to businesses in the country. Recently, they launched their online meat delivery service, hoping to tap a wider market that includes households. “Before we launched our online retail ready range, we had done a lot of market research looking at the main criteria, which are cost, types of steaks or meat, eagerness to have this service in the metro, and delivery methods,” says co- owner Arsenio Solinap. The result of their study led them to launching solomeatgroup. com, where customers can order Australian premium eye fillet steak and Harvey beef tenderloin with just a few clicks.
The same rings true for Bevtools, a one- stop shop that provides various ingredients and utensils for making beverages. They recently launched their liquor delivery service that guarantees to bring everything you could possibly need— copper jiggers, cobbler shakers, Japanese whiskies, and imported gins. “We see that people are starting to perceive convenience and instant gratification as the new norm, and delivering liquor within 90 minutes or less up until midnight brings convenience to a whole different level,” says CEO Alvin Velasco. “Especially when your party runs out of drinks. Or your average convenience store doesn’t have that specific spirit you’re looking for.”
Gail Go and Jane Dee, on the other hand, offer people a more conscientious healthy snacking with Raw Bites, a curated box of goodfor- you snacks from both here and abroad delivered to your doorstep. Hitting two trends with one service, their start- up not only makes for a good first step towards a more holistic lifestyle, but also does away with people having to worry about what exactly to eat. Every month, Raw Bites subscribers can expect a lineup of nutritious snacks that fall under these categories: organic, vegan, gluten- free, and devoid of refined sugar or preservatives. Among them are coffee chocolate with mulberries from Cocoa, and peanut butter slug from Pic’s.
These startups have come to accept Manila traffic as an inevitable situation, so preparing ahead is key. “We make sure our riders are notified as soon as an order gets placed and our items are efficiently picked and packed with the least possible turnaround time,” says Velasco. The major challenges for these delivery businesses are maintaining the expected quality of the food and customer standard and getting more people to purchase online, though it is expected that the online food delivery market will increase as urban population also increases in the next few years.
It is no longer enough to just have a great product when it comes to attracting customers. With the available platforms online, food establishments need to utilize all that they can gather and prioritize their target customers by providing them what they need to know. In the end, the customer’s experience will remain the most relevant criteria for these food delivery services.