THINGS WILL BE BIG IN 2018
We set our radars to what’s uso next year
THE BIG 3 Facebook groups
From What’s Your Ulam Pare? and Classic Pare® Titos and Titas of Manila to non-groups but pretty-much-groups like Dash Cam Diaries Philippines, we expect more hive minds to pop up as Pinoys use FB less for trolling and more for actual social conversation. We also expect Facebook to recognize the potential of groups and jam them full of ads and sponsored posts soon.
Their antics last year have confirmed that the LTFRB, MMDA, and other relevant (or is that irrelevant?) agencies have fully lost the plot when it comes to getting a handle on our traffic situation. That is why we fully expect the gridlock to get worse in 2018 as we wait for all the promised government infrastructure to come online not next year, but by next freaking decade.
Mga nakikiuso sa World cup 2018
We aren’t a footballing nation, yeah yeah, but expect the bandwagon to be real in June once the games kick off in Russia–reaching fever pitch during the finals. Special shoutout to the cring-y “Pinoy pride! Did you know Player X is .0001% Pinoy?” if someone with a speck of Filipino blood makes it anywhere near the finals.
Our wallets will feel like a damsel tied to the tracks as the incoming TRAIN (the government tax reform, not the locomotive) rolls in to ruin lunch budgets everywhere. “Tubig na lang ang laman ng ref” will become a common refrain due to the double whammy of the sugary drinks and fuel taxes. But we don’t think that will slow down the rate of gentrification outside Manila as hipster food takes over as the new provincial food–so long to homecooked fare and hello to Ig-worthy table settings and chalkboard menus, no matter where in the 7107 you are. Seriously, we don’t see anyone posting pictures of good old paluto anymore! Meanwhile in the metro, neon light fixtures are the new mason jar as every spot worth considering for a date must do so by dazzling you with some bright lights. As you can see, it’s not really innovation in food nowadays but ambience and presentation that gets people hyped.
Real talk: step into a fast fashion store and the busiest rack in the menswear department is often the one marked “SALE.” So rather than wait for goods to drop in price, we say support local and get some tasteful but lower-priced garms to begin with–especially as pop-ups and cheap shipping make it less of a chore to seek them out than actually going to a traditional mall. Another movement is a lowkey move away from copping sneakers and instead spending hefty amounts on collabs and limited edition clothes.
Shoe lust will never go away, but maybe the fatigue of a few crazy years of hype has finally settled in.
Did you know that Merriam Webster picked “feminism” as the word of the year for 2017? There’s been a lot of movement to get things right, so we think 2018 will be another banner year for female empowerment–and we’re filing this under entertainment as Hollywood continues their big detox from all the rape-y dudes in power. Going local, as we write this our reliable sources say that John Lloyd Cruz and Ellen Adarna are expecting a baby. This should rekindle the hype around the most unlikely couple of 2017. Did anyone seriously predict them getting together? On the topic of surprises, do you remember when you woke up one day and #Kathniel was suddenly not the top tandem anymore? We also think we’re due for another succession in number one love team as #Bailona (that would be Bailey May and Ylona Garcia for titos not in the know. Ylona is cute. We don’t care about the guy,) overtakes #Jadine to let them concentrate on other more mature things like endorsing alcohol and filming more sex scenes. And hopefully shooting an FHM cover, of course. Just Nadine we mean. On the other hand, Ang Probinsyano gets extended again, absolutely refusing to move on–maybe they’re trying to chase Mara Clara’s four year and six months record for longest telenovela ever.