This is FHM Philip­pines Is­sue #214. This is the last that you will see us in print.

FHM (Philippines) - - CONTENTS - AL­LAN P. HER­NAN­DEZ Act­ing Edi­tor in Chief al­lan.her­nan­dez@summitmedia.com.ph

Last month, our par­ent com­pany Summitmedia, Inc. an­nounced that it will cease all print pub­li­ca­tions to com­plete its trans­for­ma­tion as an all-dig­i­tal com­pany. What it means is that all six core ti­tles of the com­pany—fhm, Cos­mopoli­tan, Pre­view, Yes!, Top Gear, Town & Coun­try—will no longer be in pa­per but still avail­able in your de­vices.

So make no mis­take about it: FHM is not dead. It will con­tinue to be the no. 1 men’s lifestyle ti­tle as Fhm.com.ph with 4.8 mil­lion fol­low­ers across dif­fer­ent new me­dia plat­forms. The num­bers con­tinue to grow and so is its in­flu­ence. Like the mag­a­zine that birthed it, FHM in the web will con­tinue to cover all the essen­tials on what it means to be a man.

But it sure is go­ing to be weird not be­ing able to see each month’s cover on the mag­a­zine stands, wouldn’t it? Or, hell, not be­ing able to see a mag­a­zine stand at all. Be­cause the way things are go­ing, the era of real mag­a­zines seems, in­deed, to be over. What will I miss about mag­a­zines when they are truly gone?

I should be say­ing I will miss writ­ing for it as much as I en­joy read­ing it. But words on pa­per is re­ally just the same as words on screens. If words are meant to be read, then the medium doesn’t mat­ter. Fhm.com.ph con­tin­ues the grand tra­di­tion of sexy, funny, use­ful, and rel­e­vant sto­ries the mag­a­zine has built its rep­u­ta­tion on. We’ve al­ways said that there are even more in­ter­est­ing reads in FHM than there are pic­tures to look at, and now that we finally come to the end of our run, everyone can now look back on our body of work span­ning 18 years and con­firm this to be true.

What I will re­ally miss—well, un­less dig­i­tal gets around the re­stric­tions to re­ally do­ing it—is re­ally good page de­sign. What got me into the mu­sic mag­a­zines that I so loved when I was in col­lege was that, apart from the cool writ­ing, the pages looked so good that you’d al­most al­ways tear them out to make into posters.

I’d like to be­lieve FHM had led the way for lo­cal mag­a­zines in this re­spect. The golden rule I al­ways tell FHM’S art direc­tor was that ev­ery page of our mag­a­zine should look like poster art. If you didn’t want to rip it out, it wasn’t any good. Ev­ery shoot, ev­ery lay­out we’ve ever done stuck by this rule.

You can’t rip out screens, sadly.

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.