In the past, you've worked in mar­ket­ing com­mu­ni­ca­tions. Did it con­trib­ute or give you the in­spi­ra­tion to build and man­age your own com­pany?

HWM (Philippines) - - Q+A -

Af­ter my stint in Lin­tas, and later on Fast­track, my col­leagues and I de­cided to put up our own mar­ket­ing com­mu­ni­ca­tions agency called Mind­set. It was a lot of hard work, but very re­ward­ing. It helps that you work with peo­ple you truly get along with. In 2012, my hus­band in­vited me to join him set up Cas­cos Inc. Even if it is a com­pletely dif­fer­ent field, since I am now in dis­tri­bu­tion, I feel that the ex­pe­ri­ence I've gained in set­ting up my own com­pany in the past is help­ing me deal with the chal­lenges that now come our way. My ex­pe­ri­ence in advertising is also very help­ful, be­cause we con­stantly need to mar­ket our prod­ucts.

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