The most pop­u­lar cam­era to­day is – guess who?

HWM (Philippines) - - Think -

The num­bers show this, too. De­spite the fall­ing num­bers of cam­era ship­ments through the years, the num­ber of pho­to­graphs taken and shared on­line has sky­rock­eted. In­foTrends’ 2014 World­wide Im­age Cap­ture Forecast states that ap­prox­i­mately 810 bil­lion pho­tos were taken world­wide in 2014. That num­ber is set to grow to an as­ton­ish­ing 1 tril­lion pho­tos in 2015. So where are all these images com­ing from?

The smart­phone in every­body’s hands. Flickr’s Year in Re­view 2015 shows that 42% of their users used an iPhone to cap­ture the images on their web­site, com­pared to just 27% by Canon EOS users and 16% with Nikon cam­eras. In fact, dif­fer­ent ver­sions of the iPhone take up eight of the top 20 cam­eras that are used on Flickr.

It’s ob­vi­ous that the cam­eras in our smart­phones are the cam­eras driv­ing pho­tog­ra­phy to­day. And that’s cer­tainly some­thing cam­era mak­ers should start tak­ing note of. Rather than try­ing to cre­ate sim­i­lar but big­ger cam­eras, they should per­haps fo­cus on help­ing their cus­tomers im­prove their skills, so they’ll nat­u­rally look to­wards ILCs to take them fur­ther.

That, or take a leaf out of Carl Zeiss’ book, and move into cre­at­ing ac­ces­sories like clip-on lenses for smart­phones. It’s clear to see that there are re­sources cur­rently be­ing de­voted to com­pact cam­eras that could be bet­ter used in other ways.

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