MILO philippines, FC barcelona to host football training camp for children
MILO philippines has sealed the deal for a four-year partnership with professional football club FC barcelona to promote a shared commitment on engaging the youth more into sports.
Announced last November 2016, the deal has made MILO Philippines the official malt beverage of FC Barcelona. Also in line with the said collaboration, MILO philippines has announced road to barcelona, the company’s newest campaign which will scout for the next football champions who will be given a chance to experience training in Camp Nou, the home stadium of FC barcelona.
the road to barcelona will host a local selection camp slated from September 2 to 3 at the mckinley Hill Stadium in taguig City. Participants who will be comprised of children ages 8 to 12 years old will undergo training to be included on the official top 10. Following the selection criteria aligned with MILO philippines’ brand essence and FC barcelona’s team ideals which include the right mix of values (60%) and skills (40%), ten kids will be sent to participate in a training camp in Camp Nou, in which the top two members will be given an all-expense paid trip. the selected group will also be the philippine representative for the MILO-FCB camp in October. more info at www.milo.com.ph.