look­ing back, look­ing for­ward: THE evo­lu­tion of oppo’s smart­phone Pho­tog­ra­phy

HWM (Philippines) - - Spotl Ight -

In re­cent years, Oppo has quickly be­come one of the top smart­phone brands not only in the philip­pines, but also in the en­tire globe. the fast rise of Oppo in the smart­phone land­scape can be at­trib­uted to its fo­cus on mo­bile pho­tog­ra­phy, par­tic­u­larly on en­sur­ing that users will get good self-por­traits. The ev­i­dence of OPPO’S em­pha­sis on self­ies can be seen on the soft­ware and hard­ware im­prove­ments that the com­pany brought to its hand­sets in less than a decade. “the most fre­quently en­coun­tered prob­lem by our cus­tomers is ba­si­cally when they’re tak­ing a selfie. They no­tice that they are not beau­ti­ful enough. Well, for the rear cam­era, the cus­tomers usu­ally re­al­ize that it’s very dif­fi­cult for them to take pic­tures at any time,” OPPO pho­tog­ra­phy prod­uct man­ager Su Yu’s re­sponse when he was asked re­gard­ing cus­tomers’ com­plaints about tak­ing pho­tos with a smart­phone. Lis­ten­ing to cus­tomer feed­back such as th­ese has be­come a strong foun­da­tion for Oppo’s re­search and de­vel­op­ment team (r&d) in ad­dress­ing the prob­lems in smart­phone pho­tog­ra­phy with in­no­va­tive so­lu­tions.

“the cur­rent trend in rear cam­eras has be­come help­ful for us in fa­cil­i­tat­ing the de­vel­op­ment of front cam­eras. We’re not here just to im­prove the cam­era, but also to make up on the needs and en­hance the ex­pe­ri­ence of our users. If a par­tic­u­lar tech­nol­ogy is good for our cus­tomer and it im­proves the user’s ex­pe­ri­ence, then def­i­nitely we will try to ap­ply and de­velop that tech­nol­ogy,” Oppo Hard­ware Di­rec­tor King bai added. In 2012, Oppo launched the U701 which fea­tured beau­tify 1.0, the first built-in beau­ti­fi­ca­tion tech­nol­ogy on a smart­phone. Now on its fourth it­er­a­tion, beau­tify 4.0 brings to­gether all of the en­hance­ments that Oppo in­tro­duced to the tech­nol­ogy through the years such as nat­u­ral skin ef­fect and cus­tom­ized beau­ti­fi­ca­tion to the likes of the OPPO F3 and the OPPO F3 Plus.

Soft­ware aside, Oppo also in­vested in the re­search and de­vel­op­ment on the hard­ware level of its smart­phone cam­eras. In 2013, the Chi­nese smart­phone maker be­came the first to de­fine the 80-de­gree selfie an­gle (dubbed as the “Golden An­gle”) and big aper­ture with the launch of the Oppo r809t. 2013 was a year of rapid evo­lu­tion in OPPO’S smart­phone cam­eras: the R809T was fol­lowed by the Find 3 which made OPPO as the first com­pany to use 6P lens, and the Find 7 which made the com­pany as the first one to use blue glass, re­sult­ing in cleaner and more nat­u­ral-look­ing pho­tos by fil­ter­ing out un­nec­es­sary lights.

Col­lab­o­rat­ing with renowned elec­tron­ics com­pany Sony, Oppo co-de­vel­oped the Sony IMX214 sen­sor which was used on the Find 7. Oppo’s col­lab­o­ra­tion with Sony con­tin­ued with the launch of the R9s which in­te­grated the IMX398, de­signed to of­fer up to 40% faster fo­cus­ing speed and bet­ter low-light per­for­mance. Apart from Sony, Oppo also worked with chip­maker Qual­comm. As a prod­uct of this part­ner­ship, the smart­phone man­u­fac­turer is now in­tro­duc­ing the Snap­dragon 600 se­ries to the r11. the in­te­gra­tion of the Snap­dragon 600 se­ries brings to the r11 tech­nolo­gies such as Spec­tra 160 ISP and Hexagon Vec­tor ex­ten­sions (HVX), mak­ing it ca­pa­ble to shoot and process 20MP+ im­ages with ef­fi­ciency.

Prov­ing the ef­fec­tive­ness of the en­hance­ments that OPPO in­tro­duced to the soft­ware, op­tics, and im­age sen­sors of its hand­sets, the Chi­nese com­pany suc­cess­fully rose to be­come one of the top ten big­gest smart­phone brands in the world to­day. This suc­cess is not only re­flected on the brand’s rep­u­ta­tion, but also on the ac­tual sales record of the com­pany. Sell­ing like hot­cakes, the r9s be­came the best-sell­ing An­droid smart­phone in the first quar­ter of 2017, whereas the R11’s on­line sales vol­ume in 40 min­utes sur­passed the com­bined on­line and off­line sales vol­ume of the r9s in one day. th­ese sce­nar­ios serve as proofs of cus­tomers’ con­fi­dence in us­ing OPPO hand­sets.

OPPO Hard­ware Di­rec­tor King Bai

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