eight decades of delight and be­yond

Canon’s new Philip­pine head shares what’s in store for the lo­cal mar­ket.

HWM (Philippines) - - Q+a - by The HWM Team

We have smart­phones to thank for reignit­ing peo­ple’s in­ter­est in pho­tog­ra­phy. Peo­ple take more photos than they have ever done be­fore. The more photos they take, the more de­mand­ing they are of their photo-tak­ing de­vice.

Our com­pact cam­eras take bet­ter pic­tures than your av­er­age smart­phone, es­pe­cially in chal­leng­ing set­tings such as in dark con­di­tions. Should they wish to level up, we have a vast li­brary of op­tions at their dis­posal, thanks to our EOS lineup of in­ter­change­able lens cam­eras and ac­ces­sories. Since 2016, almost all our in­ter­change­able lens cam­eras come with wire­less con­nec­tiv­ity, mak­ing trans­fers from a cam­era to a smart de­vice con­ve­nient and quick. Smart­phones have be­come a cam­era’s com­pan­ion rather than a com­peti­tor. We have made a few changes to the Pho­tomarathon. Lead­ing up to the main event, we will be launch­ing pocket work­shops led by our es­teemed Crusaders of Light. Th­ese are open to Canon and non-canon users alike. On­line, we have also in­tro­duced a se­ries of chal­lenges to warm up par­tic­i­pants’ pho­tog­ra­phy skills. Lo­gis­ti­cally, we have im­proved our pro­cesses. Reg­is­tra­tion, for ex­am­ple, is eas­ier now that it is purely au­to­mated. We rec­og­nize that the mar­ket may have changed since our first runs of the Pho­tomarathon, and we are con­sciously ad­just­ing the pro­gram to suit the mar­ket’s evolv­ing tastes and re­quire­ments. This year is the 20th an­niver­sary for Canon Mar­ket­ing Philip­pines, Inc. and the 80th an­niver­sary for the en­tire Canon Group.

We are tar­get­ing to bring more Canon tech­nolo­gies to the mar­ket and we want to com­mu­ni­cate them very well. We have a lot of new tech­nolo­gies that are not yet known in the Philip­pine mar­ket, in­clud­ing those that are al­ready avail­able in other mar­kets, but not yet avail­able in the coun­try, and those that are yet to be launched glob­ally.

We are think­ing of sev­eral events such as a prod­uct launch of new busi­ness ma­chines. We want peo­ple to fo­cus more on cre­ativ­ity, and spend less on un­nec­es­sary and rudi­men­tary ad­min­is­tra­tive tasks in the of­fice by tak­ing ad­van­tage of our busi­ness ma­chines that can ef­fi­ciently han­dle print­ing and scan­ning jobs with the help of our soft­ware. The tech­nol­ogy be­hind our busi­ness ma­chines may be com­pli­cated, but the mes­sage that we want to say to our clients is that busi­ness can be sim­ple with Canon.

In ad­di­tion, a Tech­nol­ogy & So­lu­tions Expo, Lead­er­ship & Pro­duc­tiv­ity Work­shops, and strength­ened on­go­ing govern­ment part­ner­ships are al­ready in place in line with Canon’s ef­forts to help dif­fer­ent in­dus­tries stream­line pro­cesses and im­prove pro­duc­tiv­ity in the work­place. The com­pany be­lieves that mak­ing busi­nesses and its op­er­a­tions sim­pler could bring more delight to cus­tomers.

Rec­og­niz­ing the emerg­ing num­ber of Filipino pho­tog­ra­phy en­thu­si­asts and hob­by­ists who as­pire to hone their craft and be able to cap­ture mem­o­rable smiles and ex­pe­ri­ences, Canon will con­duct a se­ries of The­matic Work­shops for them that tar­get spe­cific ar­eas of in­ter­est such as food, fash­ion and beauty, art, and land­scape pho­tog­ra­phy. Filipinos are in for in­sight­ful ex­pe­ri­ences as Canon part­ners with pho­tog­ra­phy pro­fes­sion­als, am­bas­sadors and in­flu­encers, and cam­era clubs to im­part their knowl­edge in th­ese ex­clu­sive ac­tiv­i­ties.

We are ex­cited to share all th­ese things with our cus­tomers as we con­tinue to help them cel­e­brate their pas­sions, hone their skills, and im­prove their lives at the ca­pac­ity of our Canon tech­nol­ogy, ul­ti­mately car­ry­ing out our mis­sion of bring­ing them delight all the time.

Con­sid­er­ing that smart­phones are get­ting more pow­er­ful in terms of imag­ing ca­pa­bil­i­ties, they have now be­come the pri­mary pho­to­graphic de­vice of many con­sumers. How did Canon in­no­vate its prod­ucts in re­sponse to this change in con­sumer be­hav­ior? The Canon Pho­tomarathon is set to make a come­back this October. What are some of the changes that par­tic­i­pat­ing pho­tog­ra­phers should an­tic­i­pate in this up­com­ing it­er­a­tion of the Pho­tomarathon? As the new Pres­i­dent and CEO of Canon Mar­ket­ing Philip­pines, Inc., what are your agenda for the re­main­ing months of 2017 and for the en­tire 2018?

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