eight decades of delight and beyond
Canon’s new Philippine head shares what’s in store for the local market.
We have smartphones to thank for reigniting people’s interest in photography. People take more photos than they have ever done before. The more photos they take, the more demanding they are of their photo-taking device.
Our compact cameras take better pictures than your average smartphone, especially in challenging settings such as in dark conditions. Should they wish to level up, we have a vast library of options at their disposal, thanks to our EOS lineup of interchangeable lens cameras and accessories. Since 2016, almost all our interchangeable lens cameras come with wireless connectivity, making transfers from a camera to a smart device convenient and quick. Smartphones have become a camera’s companion rather than a competitor. We have made a few changes to the Photomarathon. Leading up to the main event, we will be launching pocket workshops led by our esteemed Crusaders of Light. These are open to Canon and non-canon users alike. Online, we have also introduced a series of challenges to warm up participants’ photography skills. Logistically, we have improved our processes. Registration, for example, is easier now that it is purely automated. We recognize that the market may have changed since our first runs of the Photomarathon, and we are consciously adjusting the program to suit the market’s evolving tastes and requirements. This year is the 20th anniversary for Canon Marketing Philippines, Inc. and the 80th anniversary for the entire Canon Group.
We are targeting to bring more Canon technologies to the market and we want to communicate them very well. We have a lot of new technologies that are not yet known in the Philippine market, including those that are already available in other markets, but not yet available in the country, and those that are yet to be launched globally.
We are thinking of several events such as a product launch of new business machines. We want people to focus more on creativity, and spend less on unnecessary and rudimentary administrative tasks in the office by taking advantage of our business machines that can efficiently handle printing and scanning jobs with the help of our software. The technology behind our business machines may be complicated, but the message that we want to say to our clients is that business can be simple with Canon.
In addition, a Technology & Solutions Expo, Leadership & Productivity Workshops, and strengthened ongoing government partnerships are already in place in line with Canon’s efforts to help different industries streamline processes and improve productivity in the workplace. The company believes that making businesses and its operations simpler could bring more delight to customers.
Recognizing the emerging number of Filipino photography enthusiasts and hobbyists who aspire to hone their craft and be able to capture memorable smiles and experiences, Canon will conduct a series of Thematic Workshops for them that target specific areas of interest such as food, fashion and beauty, art, and landscape photography. Filipinos are in for insightful experiences as Canon partners with photography professionals, ambassadors and influencers, and camera clubs to impart their knowledge in these exclusive activities.
We are excited to share all these things with our customers as we continue to help them celebrate their passions, hone their skills, and improve their lives at the capacity of our Canon technology, ultimately carrying out our mission of bringing them delight all the time.
Considering that smartphones are getting more powerful in terms of imaging capabilities, they have now become the primary photographic device of many consumers. How did Canon innovate its products in response to this change in consumer behavior? The Canon Photomarathon is set to make a comeback this October. What are some of the changes that participating photographers should anticipate in this upcoming iteration of the Photomarathon? As the new President and CEO of Canon Marketing Philippines, Inc., what are your agenda for the remaining months of 2017 and for the entire 2018?