Davao City logo celebrates diversity, harmony, unity

Inquirer Libre - Davao - - PANGUNAHING PAHINA -

Davao City has a new Life is Here logo — six years after the popular brand was launched in 2011.

The fresh logo was chosen from a shortlist of designers who participated in a contest announced in February by the local government of Davao.

Mayor Sara Duterte-Carpio said the winning logo was a standout, noting it perfectly captured the spirit and vision of Davao as a city of life, diversity, harmony, and unity.

“It represents what Davao City is all about and what Dabawenyos aspire for. The message is striking but at the same, simple -- life, diversity, and harmony, and unity,” the mayor said

“Davao City is a city of many cultures, but despite the diversity, the city and its people continue to stand united, strong, and resilient,” she added.

The winning logo was designed by Rosch Patricio. He won P50,000 for his winning logo, which the judges say communicated Davao City's brand.

It has the four leading Davao icons — Philippine Eagle, Mt. Apo, the indigenous peoples, Durian, and Waling-waling.

“The different colors in each letter represent the diversity that we have here in Davao and the Davaoeños,” Patricio said in his entry notes.

“Although there are differences, there's still harmony and peace when all are brought together,” he added.

The new logo will now officially represent the brand of the city as a preferred tourism destination and investment hub in the Philippines.

Meanwhile, Mayor Duterte ordered the exclusion of Mt. Talomo from the list of Mt. Apo entry points.

The mayor said they received evidence that mountaineers and tour operators are entering Mt. Apo through Mt. Talomo.

“These illegal activities must be stopped and the Davao City government strongly reminds the public of the possible sanctions to be meted out to violators,” she said.

Mt. Talomo is one of the mountains and watershed areas that the Local government of Davao is keenly protecting because of its important ecological value. It is the recharge area of the Talomo-Lipadas watershed and the home to the endangered Philippine Eagle.

“We encourage tour operators, tourists, and mountaineers to join us in the promotion of environmental protection and become active partners in ensuring that the next generations will still experience healthy, safe, and sustainable biodiversity and ecosystem,” the mayor said.

BING GONZALES/INQUIRER MINDANAO

INDAK-INDAK sa Kadalanan is a highlight of Davao City’s annual Kadayawan Festival.

BING GONZALES

INDAK-INDAK sa Kadalanan or streetdancing is the highlight of Davao City’s grand celebration Kadayawan Festival.

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