Digital convention to empower SMEs

Inquirer Libre - - FEATURES - By Marlet D. Salazar

KEY technology companies held a convention to showcase products and services to help businesses, especially the small and medium enterprises, to fully understand the need for digital transformation.

Telecoms and digital services provider PLDT together with its digital business arm ePLDT joined forces with industry market analyst International Data Corporation (IDC) showcased technological innovations and necessities at the 2017 Philippine Digital Convention held recently at Marriott Hotel.

The there “Redefining Experience” wanted to address the most prominent components of digital transformation, which include artificial intelligence, cybersecurity, internet of things, and everything that concerns software.

“As disruptive technologies keep challenging old business models, large and small and medium enterprises need to discover and appreciate this emerging value proposition: that networks, applications, devices, and customer channels, all converge into one seamless ecosystem, to be able to deliver an experience expected and demanded by today’s end-customer ,” said Eric Alberto, PLDT chief revenue officer.

The Digital Expo also showcased a state-of-the-art exhibit that featured the future perspective of different industries enabled by technologies from PLDT, ePLDT, Smart, CISCO, Huawei, Samsung, Workplace by Facebook, Checkpoint, Enghouse Interactive, IBM, and ZTE, among others.

According to PLDT SVP and head of enterprise Jovy Hernandez, enterprise customers are looking for simplicity, immedia- cy, personalization, and alwayson delivery of services.

“We saw several breakthroughs in the past year, what we want to highlight now is how important these innovations are in helping businesses manage their entire customer value chain: from acquisition, service delivery up to retention. It is of utmost importance to ensure that they get the best experience all throughout to earn and keep their patronage and loyalty,” Hernandez said.

Industry-focused discussions made up the breakout technology tracks, covering different sectors such as Banking and Financial Services, Business workplace, Education/Academe, Government services, Retail, and the Hospitality Industry. The discussions zeroed in on the challenges of these industries and empowered them with the right tools and technologies to futureproof their operations and elevate how they serve their customers and constituents.

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