IDEA'YALA taps into the cre­ativ­ity of the youth

Makati Leads - - Scene And Overheard -

What do you get when you mix in­no­va­tion, in­de­pen­dence, and the in­tu­ition of youth? You get IDEA' YALA, a com­pe­ti­tion that en­cour­ages young Filipinos to come

up with for­ward-think­ing mall ex­pe­ri­ences and de­velop sus­tain­able

en­tre­pre­neur­ial con­cepts. Cre­ated by Ayala Malls and co­founded by Paloma U. Zo­bel, IDEA' YALA had ap­pli­ca­tion car­a­vans tour seven cam­puses in Manila, and sum­mits held at the Glo­ri­etta Ac­tiv­ity Cen­ter, Trinoma Ac­tiv­ity Cen­ter, and Ala­bang Town Ac­tiv­ity

Cen­ter. The win­ning team will re­ceive an Ayala Mall in­tern­ship, P10,000 worth of gift cer­tifi­cates, and

a round trip to Palawan.

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