IDEA'YALA taps into the creativity of the youth
What do you get when you mix innovation, independence, and the intuition of youth? You get IDEA' YALA, a competition that encourages young Filipinos to come
up with forward-thinking mall experiences and develop sustainable
entrepreneurial concepts. Created by Ayala Malls and cofounded by Paloma U. Zobel, IDEA' YALA had application caravans tour seven campuses in Manila, and summits held at the Glorietta Activity Center, Trinoma Activity Center, and Alabang Town Activity
Center. The winning team will receive an Ayala Mall internship, P10,000 worth of gift certificates, and
a round trip to Palawan.