Soft Core

Kleenex brought back that old say­ing about a softie also be­ing a toughie

Makati Leads - - Contents -

Kleenex re­cently launched its latest in­no­va­tion in R Space Events Venue in Makati: fa­cial tis­sue in­fused with cu­cum­ber ex­tract, turn­ing its tis­sues softer than be­fore. The prod­uct was made to com­ple­ment and ease hec­tic lifestyles. “Softer means cleaner, gen­tler, and re­fresh­ing,” shares Ritz Tan, Kleenex Fam­ily Care Se­nior Brand Man­ager. “With cu­cum­ber ex­tract, we de­vel­oped a new and softer than be­fore Kleenex that's sure to give women a soft, gen­tle clean, en­hanc­ing her im­age to keep her look­ing fresh through­out the day.”

In a cam­paign that lets women dis­cover a world of soft­ness and breezier days, the brand part­nered with es­teemed women from dif­fer­ent fields to spread the word about the power of soft­ness. Among the tapped per­son­al­i­ties were so­cialite and model Di­vine Lee, blog­gers Lau­reen Uy and Ni­cole An­der­s­son, ath­lete Gretchen Ho, and TV per­son­al­ity Ch­esca Gar­cia-Kramer.

So­cialite and model Di­vine Lee

Vol­ley­ball player Gretchen Ho

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