Kleenex brought back that old saying about a softie also being a toughie
Kleenex recently launched its latest innovation in R Space Events Venue in Makati: facial tissue infused with cucumber extract, turning its tissues softer than before. The product was made to complement and ease hectic lifestyles. “Softer means cleaner, gentler, and refreshing,” shares Ritz Tan, Kleenex Family Care Senior Brand Manager. “With cucumber extract, we developed a new and softer than before Kleenex that's sure to give women a soft, gentle clean, enhancing her image to keep her looking fresh throughout the day.”
In a campaign that lets women discover a world of softness and breezier days, the brand partnered with esteemed women from different fields to spread the word about the power of softness. Among the tapped personalities were socialite and model Divine Lee, bloggers Laureen Uy and Nicole Andersson, athlete Gretchen Ho, and TV personality Chesca Garcia-Kramer.
Socialite and model Divine Lee
Volleyball player Gretchen Ho