Life Un­der­ground

Look up at the col­or­ful mu­rals that dec­o­rate the city's un­der­passes

Makati Leads - - Contents -

Makati’s un­der­pass mu­rals have long made walk­ing around the city’s Cen­tral Busi­ness Dis­trict more en­joy­able, and four more were un­veiled last month, all part of the ef­fort to “pedes­tri­an­ize” Makati.

At the Sedeño, Paseo de Roxas, Sal­cedo, and Rufino un­der­passes, the 300,000 pedes­tri­ans who ply Makati Cen­tral Busi­ness Dis­trict's streets daily can wit­ness the in­ter­sec­tion of art and advertising, as the fea­tured mu­rals each were spon­sored by cor­po­ra­tions: Nestlé for the Sedeño un­der­pass, Se­cu­rity Bank for the Paseo de Roxas un­der­pass, Pilip­inas Shell for the Sal­cedo un­der­pass and Rizal Com­mer­cial Bank­ing Cor­po­ra­tion (RCBC) for the Rufino un­der­pass.

Nestlé’s mu­ral car­ries its pop­u­lar tagline “Ev­ery­one de­serves a break,” from their KitKat cho­co­late line, and the im­age was de­vel­oped by a cre­ative team from J. Wal­ter Thompson. At the Rufino un­der­pass, the RCBC-spon­sored mu­ral de­picts the bank’s fi­nan­cial prod­ucts and ser­vices with a high­light on their “green” projects. For the Shell mu­ral, the 10 pre­vi­ous win­ners of the com­pany’s an­nual art com­pe­ti­tion cre­ated an im­age that il­lus­trates Shell’s oper­a­tions, in­clud­ing the Malam­paya nat­u­ral gas pro­ject. Graphic de­signer Daniel Ting­cungco, mean­while, cre­ated Se­cu­rity Bank’s mu­ral, which de­picted the youth reach­ing for their dreams in re­flec­tion of Se­cu­rity Bank Foun­da­tion’s thrust to sup­port ed­u­ca­tion.

These mu­rals are part of “Make It Hap­pen, Make It Makati,” a wide­spread cam­paign spear­headed by Ayala Land, Inc. and the Makati Com­mer­cial Es­tate As­so­ci­a­tion (MaCEA) to “strengthen Makati’ s po­si­tion as the lead­ing city for busi­ness, lifestyle, en­ter­tain­ment, and cul­ture.”

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.