YOREE KOREAN BARBEQUE DINING
According to Yoree CEO Oh Jin-Kwon, who was inspired by lackluster Korean food served in Malaysia, “In Korean cuisine, it is the guest who completes the dish. This is because of the way in which Korean food is eaten . . . It is in the mouth where the flavors of each food are mixed together and the true harmony of its flavor is created.” This is the underlying philosophy he has built Yoree's success on.
What to expect: Legitimate Korean food that top chefs cook right in front of you. “Korean food is like a ‘ fusion' food,” according to Oh. “It is this basic characteristic of Korean food that gives it its unique flavor−one that must be fully understood in order for localization to be successful.”
Recommended: There's something comforting about grabbing your regular Jap chae (P200), and pairing it with your favorite Hae Mool pa jeon (P200). For the meat lovers, samgyupsal (P380) is the real way to go.