Manda­tory TV, ra­dio air­time for in­fomer­cials, public ser­vice sought

Manila Bulletin - - News - By CHARISSA M. LUCI-ATIENZA

Batan­gas Rep. Mario Vit­to­rio Mar­iño wants to re­quire all ra­dio and tele­vi­sion broad­cast­ing com­pa­nies to al­lo­cate at least five min­utes a day to air public ser­vice an­nounce­ments and in­fomer­cials on laws, so­cial wel­fare, public safety, pro­ce­dures, and other mat­ters of na­tional in­ter­est.

The neo­phyte law­maker filed House Bill 6070 to in­crease aware­ness and in­form the public of their rights, du­ties and re­spon­si­bil­i­ties as cit­i­zens of the coun­try.

"A dis­ci­plined cit­i­zenry pre­sup­poses an in­formed so­ci­ety. One can­not be ex­pected to obey laws, rules or code of be­hav­ior with­out know­ing and un­der­stand­ing what these laws, rules and code of be­hav­ior are,” he said.

“Clearly, the role of com­mu­ni­ca­tion and in­for­ma­tion is vi­tal in na­tion­build­ing, " he added.

House Bill 6070 man­dates all tele­vi­sion and ra­dio fa­cil­i­ties to al­lo­cate at least five min­utes air­time a day to en­able the govern­ment to ed­u­cate and in­crease the aware­ness of the peo­ple on the fol­low­ing mat­ters: laws, road and traf­fic dis­ci­pline, health, govern­ment pro­cesses, public safety, good val­ues, wel­fare rights and ben­e­fits, and dis­as­ter pre­pared­ness pro­grams.

The mea­sure tasks the Philip­pine In­for­ma­tion Agency (PIA) to cause the pro­duc­tion of the public ser­vice com­mer­cials de­signed to pro­mote and in­form the public on the lat­est laws, is­sues, an­nounce­ments, warn­ings, plans, and pro­grams of the govern­ment to be aired by all TV and ra­dio net­works.

The PIA Di­rec­tor Gen­eral, in co­or­di­na­tion with the Kapisanan ng mga Broad­kaster ng Pilip­inas (KBP) shall pro­mul­gate the nec­es­sary rules and reg­u­la­tions for the ef­fec­tive im­ple­men­ta­tion of the pro­posed Act.

"By al­lo­cat­ing public ser­vice an­nounce­ments and govern­ment in­fomer­cials, TV and ra­dio net­works are per­form­ing some form of public ser­vice for the Fililino peo­ple. It is time for the govern­ment and mass me­dia to work to­gether for the bet­ter­ment of this coun­try, " Mar­iño said.

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