Seda brand to re­place ALI’s Mar­riott in Cebu

Manila Bulletin - - Business News - By MADE­LAINE B. MIRAFLOR

AyalaLand Ho­tels and Re­sorts Cor­po­ra­tion (AHRC), a sub­sidiary of Ayala Land, Inc. (ALI), is clos­ing down Cebu City Mar­riott Ho­tel in Jan­uary to pave the way for the en­try of its home­grown brand Seda Ho­tel in Cebu.

AHRC an­nounced on Fri­day the con­clu­sion of its con­tract with Mar­riott In­ter­na­tional Ho­tels to man­age Cebu City Mar­riott Ho­tel by the end of 2017 as well as the ap­point­ment of its whol­ly­owned Seda brand to takeover the ho­tel start­ing 2018.

AHRC pres­i­dent and chief ex­ec­u­tive of­fi­cer Al Le­gaspi said the ex­cel­lent per­for­mance of Seda Ho­tel in other parts of the coun­try, no­tably in Boni­fa­cio Global City, prod­ded the ap­point­ment of the brand to man­age the group's Cebu Busi­ness Park prop­erty.

The takeover in­volves some re­fur­bish­ing in the ho­tel’s rooms and ameni­ties.

“Seda in Cebu Busi­ness Park will be our big­gest ho­tel in the Visayas which is but fit­ting given Cebu City’s trans­for­ma­tion as a global busi­ness cen­ter,” Le­gaspi said.

“Seda, which now has 1,255 rooms through­out the coun­try, is ready to fill the needs of Cebu Busi­ness Park lo­ca­tors and vis­i­tors,” he added.

AHRC’s com­mit­ment to Cebu also in­volves the construction of an­other Seda ho­tel at the Cebu IT Park.

It will be the first Seda ho­tel and ser­viced apart­ment com­plex out­side of Metro Manila. The Cebu IT Park prop­erty is set for com­ple­tion in 2019.

Since its launch in 2012, the Seda ho­tel brand has al­ready ex­panded in var­i­ous lo­ca­tions na­tion­wide.

Aside from Boni­fa­cio Global City, it also has prop­er­ties in Ca­gayan de Oro City, Davao City, Iloilo City, Nu­vali in La­guna, and Quezon City, where it re­cently opened the big­gest ho­tel in the city with 438 rooms, a ball­room, and pres­i­den­tial suite.

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