KAP sur­vey

Manila Bulletin - - Mindanao News -

BU­TUAN CITY – The re­gional di­rec­tor of the De­part­ment of So­cial Wel­fare and De­vel­op­ment (DSWD) here bared that the agency has been pro­vid­ing guid­ance and learn­ing to so­cial mar­keters on Knowl­edge, At­ti­tude and Prac­tice (KAP) Sur­vey in var­i­ous parts of Caraga re­gion. Di­rec­tor Mita Chuchi Gu­pana-Lim said the KAP Sur­vey was a form of com­mu­ni­ca­tion re­search that en­ables so­cial mar­keters to de­ter­mine the strengths and weak­nesses of the com­mu­ni­ca­tion tac­tics em­ployed by the de­part­ment di­rectly from the stake­hold­ers. “This (KAP) is very im­por­tant for them (so­cial mar­keters) to prop­erly han­dle the con­cern and needs of the res­i­dents in their re­spec­tive ar­eas,” stressed the re­gion’s DSWD 13 chief, in an in­ter­view with The Manila Bul­letin on Satur­day. The pro­gram is also aimed at de­ter­min­ing the aware­ness of the stake­hold­ers on DSWD’s core pro­grams (Pantawid Pam­ilyang Pilipino Pro­gram or 4Ps, Sus­tain­able Liveli­hood Pro­gram, and Kapit-Bisig La­ban sa Kahi­ra­pan-Com­pre­hen­sive and In­te­grated De­liv­ery of So­cial Ser­vices or Kalahi-CIDSS), and the ba­sic ser­vices such as As­sis­tance to In­di­vid­u­als in Cri­sis Sit­u­a­tion (AICS) and Sup­ple­men­tary Feed­ing Pro­gram (SFP), among oth­ers, she added. (Mike U. Cris­mundo)

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