Ayala Land to re­brand Mar­riott Cebu as Seda

Manila Times - - BUSINESS TIMES - AN­GEL­ICA BALLES­TEROS

THE ho­tel and re­sorts unit of prop­erty de­vel­oper Ayala Land, Inc. (ALI) will be clos­ing the Mar­riott Ho­tel in Cebu City by the end of the year for re­fur­bish­ment and a 2018 re­open­ing un­der the home­grown Seda brand.

AyalaLand Ho­tels and Re­sorts Corp.’ s ( AHRC) con­tract with Mar­i­ott In­ter­na­tional Ho­tels will ex­pire at the end of De­cem­ber re­brand was reached given gains in Seda ho­tel op­er­a­tions.

AHRC Pres­i­dent and CEO Al Legaspi ex­pressed ap­pre­ci­a­tion for the Mar­riott Cebu’s per­for­mance over the past 20 years, say­ing it had helped boost the growth of the Cebu Busi­ness Park (CBP) and the rest of Cebu City.

“Seda in CBP will be our big­gest ho­tel in the Visayas which is but fit­ting given Cebu City’s trans­for­ma­tion as a global busi­ness cen­ter,” Legaspi said.

to be es­tab­lished in Cebu.

“Seda, which now has 1,255 rooms through­out the coun­try, is - tors and vis­i­tors,” Legaspi claimed.

launch, the Seda ho­tel brand had since grown to in­clude lo­ca­tions in Boni­fa­cio Global City, Ca­gayan de Oro City, Davao City, Iloilo City, Nu­vali in La­guna It re­cently opened the big­gest ho­tel in the Que­zon City with 438 rooms, a ball­room and a pres­i­den­tial suite.

to dou­ble room in­ven­tory over the next two years.

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