7-Eleven City Blends ‘A cup of thankful’ campaign supports local coffee farmers
La Trinidad, Benguet Mayor Romeo Salda (left) with City Blends Category Manager Kendra Feliciano and Harris Conlin, CEO of Conlins Coffee World Inc. Foundation for Sustainable Coffee Excellence. COFFEE lovers will now have more reasons to drink 7-Eleven City Blends coffee, as their
launches the campaign: “A cup of thankful,” where a portion from every purchase of a 12 oz. cup will be given to Filipino coffee farmers in the hopes of revitalizing the coffee industry in the country.
The campaign invites everyone to experience a new way to drink City Blends coffee with different cup designs, where customers can write what they are thankful for. It also inspires everyone to take a moment to be grateful for the good things in life, especially for the farmers that make their coffee a daily dose of positivity.
The Philippine Seven Corporation ( PSC) revealed that the Philippines used to be one of the top coffee exporters of the world, but over the years, the industry experienced a decline causing the country to import coffee instead.
Last year, City Blends was able to raise P274,294 worth of proceeds, which were used to buy equipment, such as the dehuller and depulper, for the coffee farmers in La Trinidad, Benguet.