7-Eleven City Blends ‘A cup of thank­ful’ cam­paign sup­ports lo­cal cof­fee farm­ers

Manila Times - - PUBLIC SQUARE - Ba­hay kapit-

La Trinidad, Benguet Mayor Romeo Salda (left) with City Blends Cat­e­gory Man­ager Ken­dra Feli­ciano and Har­ris Con­lin, CEO of Con­lins Cof­fee World Inc. Foun­da­tion for Sus­tain­able Cof­fee Ex­cel­lence. COF­FEE lovers will now have more rea­sons to drink 7-Eleven City Blends cof­fee, as their

launches the cam­paign: “A cup of thank­ful,” where a por­tion from ev­ery pur­chase of a 12 oz. cup will be given to Filipino cof­fee farm­ers in the hopes of re­vi­tal­iz­ing the cof­fee in­dus­try in the coun­try.

The cam­paign in­vites ev­ery­one to experience a new way to drink City Blends cof­fee with dif­fer­ent cup de­signs, where cus­tomers can write what they are thank­ful for. It also in­spires ev­ery­one to take a mo­ment to be grate­ful for the good things in life, es­pe­cially for the farm­ers that make their cof­fee a daily dose of pos­i­tiv­ity.

The Philip­pine Seven Cor­po­ra­tion ( PSC) re­vealed that the Philip­pines used to be one of the top cof­fee ex­porters of the world, but over the years, the in­dus­try ex­pe­ri­enced a de­cline caus­ing the coun­try to im­port cof­fee in­stead.

Last year, City Blends was able to raise P274,294 worth of pro­ceeds, which were used to buy equip­ment, such as the de­huller and depulper, for the cof­fee farm­ers in La Trinidad, Benguet.

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