RHEA Gener­ics bags award at PANAta

Manila Times - - Public Square -

RHEA Gener­ics re­ceived a bronze award in Ex­cel­lence in Mar­ket­ing In­no­va­tion Cat­e­gory, at the 2018 PANAta Awards, for its “IBA ang RHEA Gener­ics” cam­paign, an across-the-board drive that seeks to bring world-class qual­ity health care for the Philip­pines.

“We, at RHEA Gener­ics, be­lieve that Filipinos de­serve to be given the best pos­si­ble op­tions when it comes to health care,” Neo­gin Evan­ge­lista, pres­i­dent and gen­eral man­ager of Philusa Cor­po­ra­tion, said. “This feat will surely serve as our in­spi­ra­tion to con­tinue our back­bone mis­sion of touch­ing the lives of ev­ery Filipino.”

Or­ga­nized by PANA, or Philip­pine As­so­ci­a­tion of Na­tional Ad­ver­tis­ers,

PANAta Awards is the coun­try’s premier an­nual recog­ni­tion pro­gram for

ef­fec­tive and ex­cel­lent mar­ket­ing and brand-strength­en­ing prac­tices.

Gie Si­son ( 3rd, L), brand man­ager at RHEA Gener­ics, hold­ing a tro­phy as she poses for a sou­venir photo with her col­leagues.

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