Fruitas Hold­ings ex­pands to VizMin with 70 new stores

Manila Times - - Public Square -

FRUITAS Hold­ings, Inc. ( FHI) has ex­panded its store net­work to the Visayas and Min­danao

the prov­inces, bring­ing its to­tal

“Fruitas Hold­ings plans to fur­ther strengthen its foot­print out­side Metro Manila,” the com­pany’s pres­i­dent and CEO, Lester Yu, said. “We have been dou­bling our num­ber over the past years and would like to sus­tain this mo­men­tum.”

The com­pany’s growth was driven by its en­try into new mar­kets out­side Metro Manila, in­clud­ing lo­ca­tions in Cebu, Davao, Dagupan, Leyte, Iloilo, and Ca­gayan de Oro.

Fur­ther driv­ing its ex­pan­sion was the launch of new food brands serv­ing var­i­ous mar­ket seg­ments, which in­clude Cas­cades Lifestyle Park, UVA, Chikenini, and LA Steak.

Fruitas Hold­ings opens its third lifestyle park, Cas­cades, in Que­zon City’s To­mas Mo­rato Ave.

bil­lion in con­sol­i­dated sales, a 130- per­cent in­crease from its

- ing to ag­gres­sive ex­pan­sion and open­ing of stores for the year.

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