Fruitas Holdings expands to VizMin with 70 new stores
FRUITAS Holdings, Inc. ( FHI) has expanded its store network to the Visayas and Mindanao
the provinces, bringing its total
“Fruitas Holdings plans to further strengthen its footprint outside Metro Manila,” the company’s president and CEO, Lester Yu, said. “We have been doubling our number over the past years and would like to sustain this momentum.”
The company’s growth was driven by its entry into new markets outside Metro Manila, including locations in Cebu, Davao, Dagupan, Leyte, Iloilo, and Cagayan de Oro.
Further driving its expansion was the launch of new food brands serving various market segments, which include Cascades Lifestyle Park, UVA, Chikenini, and LA Steak.
Fruitas Holdings opens its third lifestyle park, Cascades, in Quezon City’s Tomas Morato Ave.
billion in consolidated sales, a 130- percent increase from its
- ing to aggressive expansion and opening of stores for the year.